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your website to the notice of the

prospective customers. When a topic is

typed for search, nearly instantly, the

search engine will sift through the

millions of pages it has indexed about

and present you with ones that match

your topic. The searched matches

are also ranked, so that the most

relevant ones come first.

Remember that a prospective customer

will probably only look at the first 2-3

listings in the search results. So it

does matter where your website

appears in the search engine ranking.

Further, they all use one of the top

6-7 search engines and these search

engines attract more visitors to

websites than anything else. So finally

it all depends on which search engines

the customers use and how they rank

your site.

It is the Keywords that play an

important role than any expensive

online or offline advertising of your

website.

It is found by surveys that a when

customers want to find a website

for information or to buy a product

or service, they find their site in one

of the following ways:

• The first option is they find 
  their site through a search
  engine.
• Secondly they find their site
  by clicking on a link from
  another website or page that
  relates to the topic in which
  they are interested.
• Occasionally, they find a
  site by hearing about it from
  a friend or reading in an article.

Thus it’s obvious the most popular

way to find a site, by search engine,

represents more than 90% of online

users. In other words, only 10% of

the people looking for a website

will use methods other than search

engines.

All search engines employ a ranking

algorithm and one of the main rules

in a ranking algorithm is to check

the location and frequency of

keywords on a web page. Don’t

forget that algorithms also give

weightage to link population (number

of web pages linking to your site).

When performed by a qualified,

experienced search engine

optimization consultant, your site

for high search engine rankings really

does work, unless you have a lot of

money and can afford to pay the

expert. With better knowledge of

search engines and how they work,

you can also do it on your own.

Adding fresh keyword-rich content to your website and blog is the
most essential step to increasing your ranking on search engines. It is
important that you write and add new content on a regular basis.
Search engines like fresh content, and if you want to succeed in SEO,
you must have a laid out plan of adding content on your website on a
regular basis. Your website ranking on search engines fluctuates
according to the popularity of your website and this is partly influenced
by the fresh content you add at any particular time. To maintain a high
ranking, it is important that you add unique content on a regular basis.

Use different strategies to improve your ranking on search engines.
You can write articles, press releases or participate in forums. By
using different tools, you can double the results of your SEO efforts.

Monitor the performance of your website on search engines. If you
want to maintain a high position on search engines, you must constantly
assess your ranking and identify new ways of increasing your position
on search engines. You must also keep up to date with any new
techniques that you can use in SEO. Internet marketing is very
dynamic, and you need to keep learning new SEO tools.

Exchange as many links as possible with other websites. It is also
important that you check all your links on your regular basis to make
sure that they work. High quality and relevant links can help you rank
high on search engines. You will need to make an effort to identify high
ranking websites that complement your website and request to
exchange links with these websites.

 A simple plan of action for your SEO strategy is all you need to
increase and maintain your ranking on major search engines.

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example:  Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

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This article outlines some of the essential SEO that any internet marketer needs to know about. Many people try to do some SEO for their websites but fail to get results simply because they do not make their SEO strategies effective.

§  Spend some time researching on keywords and phrases. Use keyword research tools such as Wordtracker to find the best key words and phrases for your niche. Make sure that you use precise keywords which your potential customers would use while searching for information on the internet.

§  Next, you must optimize your website for your target niche. Provide relevant and keyword-rich content on your website such that your website will appear on search engines when your potential customers type your keywords.

§  It is important that you use your keywords and phrases in designing and categorizing your website or blog. Whatever products or services that your offer on your website for your niche, use your best keywords as this will help you to make your website show up on search engines for these keywords. It’s also important that you make sure that the design and layout of your website makes it easy for search engines to index your content.

§  Make sure that your website is useful and attractive so that other webmasters will want to exchange links with you. You will need to exchange links with other websites, but first you must make sure that your website is interesting and has high quality content so that other webmasters will be keen to exchange links with you.

§   Use your keywords in the internal text links on your websites because this can also help to increase your ranking on search engines.

§  All your web pages must have your keywords or phrases because search engines will pick these up first.

These SEO can make your website rank high on search engines and also maintain that position in the long term.

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Write and submit a lot of articles.  Articles are very powerful in building links to your website. All the articles you write are saved and archived in article directories, creating many links to your website. The more articles you write the better because as your articles are published by other websites, your website URL in the author’s box will be on many websites. Writing articles need not cost you anything since you can write your own articles and then submit hem to many article directories.

Create a web page on your website where you post your own articles. If you add new content on your website regularly, search engines will index your website, and your website ranking on these search engines will also increase. Make sure that you use your keywords and phrases in your web content as well as your articles.

Have your own blog and blog regularly using your keywords and phrases. You can simply sign up for own blog and start to blog right way. Have a link to your website on your blog. Blogging and adding fresh content will make search engines crawl your blog. This process does not cost you anything.
All you need is time to blog.

Have a link building strategy that will help you build many links to other related websites. This does not cost you anything. All you need to do is
to contact webmasters you want to exchange links with.

You can create one way links by articles submissions and forum participation among others.

Be patient and follow these SEO steps consistently. Your website will not rank high on search engines overnight. You will need to consistently work hard at writing articles, blogging and exchanging links.

Do this consistantly and you should see an increase in your website popularity rank. Patience is the most important trait you will need if you
want to succeed in SEO for your website.

Follow these tips and increase your website popularity and rank on search engines. The easier your website is to find on search engines, the more traffic you get.

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Search Engine Optimization or SEO is a term widely used today by many
e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is
a barometer of a sites success in search engine optimization.

You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization.
It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it?

The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site
income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful
sales with 10 to 20 percent of your traffic.

If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two
if not any at all.

So once again, what is search engine optimization?

Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get
search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites
niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but
light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine
optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound
traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many
articles that can help you optimize your site in search engine results.

The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that
help in tracking keyword phrases that can help your site.

There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

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It’s important to note that you shouldn’t try to optimize your home page for more than one theme. They just end up weakening each other’s strength
when you do that. By using simple links to your alternative content, a link to your humor page can get folks where they want to go, and then you
can write your humor page as a secondary index optimized toward a humor theme. In the end, each page should be optimized for search engines for
the main topic of that page or site section.

Search engine optimization is made up of many simple techniques that work together to create a comprehensive overall strategy. This combination of techniques is greater as a whole than the sum of the parts. While you can skip any small technique that is a part of the overall strategy, it will subtract from the edge you’d gain by employing all the tactics.

Affiliate Sites & Dynamic URLs

In affiliate programs, sites that send you traffic and visitors, have to be paid on the basis of per click or other parameters (such as number of pages visited on your site, duration spent, transactions etc). Most common contractual understanding revolves around payment per click or click
throughs.

Affiliates use tracking software that monitors such clicks using a redirection measurement system. The validity of affiliate programs in boosting your
link analysis is doubtful. Nevertheless, it is felt that it does not actually do any harm. It does provide you visitors, and that is important. In the case of some search engines re-directs may even count in favor of your link analysis. Use affiliate programs, but this is not a major strategy for
optimization.

Several pages in e-commerce and other functional sites are generated dynamically and have “?” or “&” sign in their dynamic URLs. These signs
separate the CGI variables. While Google will crawl these pages, many other engines will not.

One inconvenient solution is to develop static
equivalent of the dynamic pages and have them on
your site.

Another way to avoid such dynamic URLs is to rewrite these URLs using a syntax that is accepted by the crawler and also understood as equivalent
to the dynamic URL by the application server. The Amazon site shows dynamic URLs in such syntax. If you are using Apache web server, you can use Apache rewrite rules to enable this conversion.

One good tip is that you should prepare a crawler page (or pages) and submit this to the search engines. This page should have no text or content except for links to all the important pages that you wished to be crawled. When the spider reaches this page it would crawl to all the links and would suck all the desired pages into its index.

You can also break up the main crawler page into several smaller pages if the size becomes too large. The crawler shall not reject smaller pages,
whereas larger pages may get bypassed if the crawler finds them too slow to be spidered.

You do not have to be concerned that the result may throw up this “site-map” page and would disappoint the visitor. This will not happen, as
the “site-map” has no searchable content and will not get included in the results, rather all other pages would. We found the site wired.com had
published hierarchical sets of crawler pages.

The first crawler page lists all the category headlines, these links lead to a set of links with all story headlines, which in turn lead to the news stories.

Page Size Can Be A Factor

We have written above that the spiders may bypass long and “difficult” pages. They would have their own time-out characteristics or other controls that help them come unstuck from such pages. So you do not want to have such a page become your “gateway” page. One tip is to keep the page size below 100 kb.

How many Pages To Submit?

You do not have to submit all the pages of your site. As stated earlier, many sites have restrictions on the number of pages you submit.
A key page or a page that has links to many inner pages is ideal, but you must submit some inner pages. This insures that even if the first page
is missed, the crawler does get to access other pages and all the important pages through them.

Submit your key 3 to 4 pages at least. Choose the ones that have the most relevant content and keywords to suit your target search string and verify that they link to other pages properly.

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Your homepage is the most important page on your
web site. If you concentrate your most important
keywords and key phrases in your homepage many
times, the search engines will surely notice and
index it accordingly.

But will it still read easily and will the
sentences flow freely to your real human visitors?

There are some good chances that it might not. As
a primer, having just 40 or 50 words on your
homepage will not deliver the message effectively.
To be powerful and effective, a homepage needs at
least 300 to 400 words for maximum search engine
throughput and effectiveness.

One way to do that is to increase your word count
with more value-added content. This often means
rewriting your whole homepage all over again. The
main reason to this is you will probably never
have enough room to skillfully work your important
keywords and key phrases into the body text of your
homepage.

This may not please your boss or marketing
department, but a full re-write is often
necessary and highly advisable to achieve high
rankings in the engines, while at the same time
having a homepage that will please your site
visitors and convert a good proportion of them
into real buyers.

The Acid Test

Here is the acid test that will prove what we
just said is right: Carefully examine the body
text of your existing homepage. Then, attempt
to insert three to five different keywords and
key phrases three to four times each, somewhere
within the actual body of your existing page.

In doing that, chances are you will end up with
a homepage that is next to impossible to
understand and read.

One mistake some people do is to force their
prospects to wade through endless key phrase
lists or paragraphs, in an attempt to describe
their features and benefits. The other reason
they do that is in trying to please the search
engines at the same time.

Writing a powerful and effective homepage around
carefully defined keywords and key phrases is a
sure way you can drive targeted traffic to your
 web site and keep them there once you do.

If some people still say re-writing a homepage
takes too much time and costs too much money,
think of the cost of losing prospective clients
and the real cost of lost sales and lost
opportunities.

In the end, writing a strong homepage that will
achieve all your desired goals will largely
justify your time invested and the efforts you
will have placed in the re-writing of your
homepage.

This section presents a recommended layout for
your homepage in order to make it as search
engine friendly as possible. This is where you
set the theme of your site. Let’s suppose the
primary focus of your site is about online
education.

You also have secondary content that is there
as alternative content for those not interested
online education. There is also other content
that you would like to share with your visitors.

For example, this might include book reviews,
humor, and links.

The top of your homepage, as discussed earlier
is the most important. This is where you set
the keywords and theme for the most important
part of your site, the thing you really want
to be found for.

Step By Step Page Optimization

Starting at the top of your index/home page
something like this:
(After your logo or header graphic)

1) A heading tag that includes a keyword(s) or
keyword phrases. A heading tag is bigger and
bolder text than normal body text, so a search
engine places more importance on it because
you emphasize it.

2) Heading sizes range from h1 – h6 with h1
being the largest text. If you learn to use
just a little Cascading Style Sheet code you
can control the size of your headings. You
could set an h1 sized heading to be only
slightly larger than your normal text if you
choose, and the search engine will still see
it as an important heading.

3) Next would be an introduction that
describes your main theme. This would include
several of your top keywords and keyword
phrases. Repeat your top 1 or 2 keywords
several times, include other keyword search
terms too, but make it read in sentences that
makes sense to your visitors.

4) A second paragraph could be added that got
more specific using other words related to
online education.

5) Next you could put smaller heading.

6) Then you’d list the links to your pages,
and ideally have a brief decision of each link
using keywords and keyword phrases in the text.
You also want to have several pages of quality
content to link to. Repeat that procedure for
all your links that relate to your theme.

7) Next you might include a closing, keyword
laden paragraph. More is not necessarily better
when it comes to keywords, at least after a
certain point. Writing “online education”
fifty times across your page would probably
result in you being caught for trying to cheat.
Ideally, somewhere from 3% – 20% of your page
text would be keywords. The percentage changes
often and is different at each search engine.
The 3-20 rule is a general guideline, and you
can go higher if it makes sense and isn’t
redundant.

Finally, you can list your secondary content
of book reviews, humor, and links. Skip the
descriptions if they aren’t necessary, or they
may water down your theme too much. If you must
include descriptions for these non-theme
related links, keep them short and sweet. You
also might include all the other site sections
as simply a link to another index that lists
them all. You could call it Entertainment,
Miscellaneous, or whatever. These can be sub-
indexes that can be optimized toward their own
theme, which is the ideal way to go.

Now you’ve set the all important top of your
page up with a strong theme. So far so good,
but this isn’t the only way you can create a
strong theme so don’t be compelled into
following this exact formula. This was just
an example to show you one way to set up a
strong site theme. Use your imagination, you
many come up with an even better way.

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