WRONG!

These days it’s getting harder than ever before to be able to get people to notice you – and just because “you build it” doesn’t mean they’re going to come.

So what’s an author to do?

Actually, thanks to all the tools that are available to you – including Web 2.0 – marketing your book – and ramping up your sales – is not as hard as you might think.

In fact, here are a few ideas to get your juices flowing.  Add them to your sales plan, and use them as a jumping off place to help you make even more sales.

Create a long-term plan before you write even one word of your first book.  The truth of the matter is that you’re probably never going to get rich from writing one E-book.  So before you start writing your first book, start thinking about your second book.  And the first product that will tie into your first book.  And the second.  And then the third.

Don’t put all your eggs in one basket.  Come up with as many different income streams as you can and plan to build them into your plan.  For example, can you create a workbook from your E-book?  What about recording some audio files that go into further details or give more information.  What about doing a joint venture with other experts in your industry?

Sell more books at one time.  If your book covers any one of a number of popular subjects – self-help or development, home improvement, business, religion – there are probably corporations, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their employees, clients or associates.  Your book could be just the ticket.  Although you might have to go down in price – what do you think sounds better?  Selling one or two books at a time or selling box loads of them?

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Once you’ve built up your credibility as a published author, it’s time to take things to the next level.  Have you ever dreamed of attending seminars or workshops as a presenter?  What about having a speaking career and being flown all over the world speaking to people in your niche market?  If you don’t like traveling or crowds, consider putting together teleseminars or holding intimate bootcamps.

Create joint ventures.  This is the fastest and easiest way to leverage your expertise and start raking in the cash.  Find people who are in similar – but not competing industries as yours.  Explore ways for you to provide value to both of your customers while you’re cross-selling or upselling. 

For example, if you own a restaurant, what about creating a special Valentine’s Day promotion with the local florist.  Offer free drinks or desserts to any of the florist’s customers who bring in a special card (that you’ve provided to them) when they come to your restaurant.  And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card. 

See how simple that is? Real value that makes your customers happy, and builds loyalty and trust – and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion

http://4u2bn.com/lh79 

Thanks
Joseph Vaughn

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The cool thing about these PLR products being physical is that
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Well, I just can’t think of a single thing to
say. Oh well, I’m outta here!

Sound familiar? No! We’ve all experienced this
phenomenon when we absolutely have to write something,
particularly on a deadline. I’m talking about. . . .
uh, I can’t think of what the word is .
. . oh, yes, it’s on the tip of my tongue . . .

It’s: WRITER’S BLOCK!!!!

Whew! I feel better just getting that out of my head
and onto the page! Sometimes just sitting down and
writing even if it makes no sence is good. This is
one way to get started, to open up your thought
process.

Writer’s block is the patron demon of the blank page.
You may think you know EXACTLY what you’re going to
write, but as soon as that evil white screen appears
before you, your mind suddenly goes completely blank.

I’m not talking about Zen meditation, you know the
stare-at-the-wall-until-enlightenment-hits kind of
blank.

I’m talking about sweat trickling down the back of
your neck, anguish, panic and suffering kind of
blank. The closer the deadline, the worse the
anguish of writer’s block gets.

Having said that, let me say it again. “The tighter
or closer the deadline, the worse the anguish of
writer’s block gets.” Now, can you figure out what
might possibly be causing this horrible plunge into
speechlessness?

The answer is obvious: FEAR!

You are terrified of that blank page. You are
terrified that you have absolutely nothing of value
to say. You are afraid of the fear of writer’s block
itself!

It doesn’t necessarily matter if you’ve done a decade
of research and all you have to do is string sentences
together, that you can repeat in your sleep, into
coherent paragraphs.

Writer’s block can strike anyone at anytime. Based in
fear, it raises our doubts about our own self-worth,
but it’s sneaky. It’s writer’s block, after all, so
it doesn’t just come and let you know that. No, it
makes you feel like an idiot who just had your frontal
lobes removed through your sinuses.

If you dared to put forth words into the greater world,
they would surely come out as gibberish!

Let’s try and be rational with this irrational demon.
Let’s make a list of what might possibly be beneath
this terrible and terrifying condition.

1. Perfectionism. You must absolutely produce a
masterpiece of literature straight off in the first
draft. Otherwise, you qualify as a complete failure.

2. Editing instead of composing. There’s your
monkey-mind sitting on your shoulder, yelling as soon
as you type “I was born?”, no, not that, that’s wrong!
That’s stupid! Correct correct correct correct?

3. Self-consciousness. How can you think, let alone
write, when all you can manage to do is pry the
fingers of writer’s block away from your throat enough
so you can gasp in a few shallow breaths? You’re not
focusing on what you’re trying to write, your focusing
on those gnarly fingers around your windpipe.

4. Can’t get started. It’s always the first sentence
that’s the hardest. As writers, we all know how
EXTREMELY important the first sentence is. It must be
brilliant! It must be unique! It must hook your
reader’s from the start! There’s no way we can get
into writing the piece until we get past this
impossible first sentence.

5. Shattered concentration. You’re cat is sick. You
suspect your mate is cheating on you. Your electricity
might be turned off any second. You have a crush on
the local delivery driver. You have a dinner party
planned for your in-laws. You . . . Need I say more.

How can you possibly concentrate with all this mental
clutter?

6. Procrastination. It’s your favorite hobby. It’s
your soul mate. It’s the reason you’ve knitted 60
argyle sweaters or made 300 bookcases in your garage
workshop. It’s the reason you never run out of Brie.

FACE IT ? IT’S ONE OF THE REASONS YOU HAVE WRITER’S
BLOCK!

How to Overcome Writer’s Block

Okay. I can hear that herd of you running away from
this article as fast as you can. Absurd! you huff.
Never in a million years, you fume. Writer’s block
is absolutely, undeniably, scientifically proven to
be impossible to overcome.

Oh, just get over it! Well, I guess it’s not that
easy. So try to sit down for just a few minutes and
listen. All you have to do is listen, you don’t have
to actually write a single word.

Ah, there you all are again. I am beginning to make
you out now that the cloud of dust is settling.

I am here to tell you that WRITER’S BLOCK CAN BE
OVERCOME.

Please, remain seated.

There are ways to trick this nasty demon. Pick one,
pick several, and give them a try. Soon, before you
even have a chance for your heartbeat to accelerate,
guess what? You’re writing.

Here are some tried and true methods of overcoming
writer’s block:

1. Be prepared. The only thing to fear is fear itself.
(I know, that’s a cliche but as soon as you start
writing, feel free to improve on it.) If you spend
some time mulling over your project before you
actually sit down to write, you may be able to
circumvent the worst of the crippling panic.

2. Forget perfectionism. No one ever writes a
masterpiece in the first draft. Don’t put any
expectations on your writing at all! In fact, tell
yourself you’re going to write absolute garbage, and
then give yourself permission to happily stink up your
writing room.

3. Compose instead of editing. Never, never write your
first draft with your monkey-mind sitting on your
shoulder making snide editorial comments.

Composing is a magical process. It surpasses the
conscious mind by galaxies. It’s even incomprehensible
to the conscious, editorial, monkey-mind. So prepare
an ambush. Sit down at your computer or your desk.

Take a deep breath and blow out all your thoughts.
Let your finger hover over your keyboard or pick up
your pen. And then pull a fake: appear to be about
to begin to write, but instead, using your thumb and
index finger of your dominant hand, flick that little
annoying ugly monkey back into the barrel of laughs
it came from.

Then jump in, quickly! Write, scribble, scream, howl,
let everything loose, as long as you do it with a pen
or your computer keyboard.

4. Forget the first sentence. You can sweat over that
all-important one-liner when you’ve finished your
piece. Skip it! Go for the middle or even the end.
Start wherever you can. Chances are, when you read it
over, the first line will be blinking its little neon
lights right at you from the depths of your
composition.

5. Concentration. This is a hard one. Life throws us
so many curve balls. Thinking about your writing time
as a little vacation from all those annoying worries.

Banish them!

Create a space, perhaps even a physical one, where
nothing exists except the single present moment. If
one of those irritating worries gets by you, stomp on
it like you would an ugly bug!

6. Stop procrastinating. Write an outline. Keep your
research notes within sight. Use someone else’s
writing to get going. Babble incoherently on paper or
on the computer if you have to.

Just do it!

(I know, I stole that line from somewhere?). Tack up
anything that could possibly help you to get going:
notes, outlines, pictures of your grandmother.

Put the cookie you will be allowed to eat when you
finish your first draft within sight, just out of
reach. Then pick up the same type of writing that
you need to write, and read it. Then read it again.
Soon, trust me, the fear will slowly fade away.
As soon as it does, grab your keyboard, and get
writing!

KEEP IN MIND YOU CAN ALWAYS IMPROVE IT LATER!

http://profitnewsweekly.com/copywriting

We all wish we hade these types of opportunites at
our feet. The problem with this thought process is
if we are handed everything easily then no real
effort is put into producing a quality product.

http://profitnewsweekly.com/copywriting

That will hurt us two ways…. More on that later
in another article.

First, you have to write a quality book that has a
clear target audience. And your book must answer a
common problem or a need that the audience shares.

Then you have to develop a marketing plan to meet
your desired result, and stick to it for at least
two years. The saying Rome wasn’t built in a day
could apply here. You have to put the time in!

Let’s begin with the process that should commence
before you write your first word. Begin by reading
A LOT. Read both books you have a passion for and
books you can’t seem to make it past page five.

Then figure out what the author did in the book
you were passionate about, and what was wrong
with-in the book you couldn’t finish.

Write these points down make sort of a swipe file,
so they are crystal clear to you. Read other
people’s books for inspiration and to discover
what they did you like and what you did not like.
These could be things you should avoid as a writer
when putting your first draft together.

By making this list you are better equiped when
you sit down and write your own masterpiece. It
will help you see things a littel clearer and from
another perspective.

The next step is to plan out your book. Narrow down
your subject, and then divide it into chapters.
Each chapter should address a specific aspect of
the problem your book is going to solve. In each
chapter, break the specific aspect down into several
parts.

This will help your readers take in your information
a little bit at a time instead of overwhelming them
with every bit of information clogging up the pages
until they feel like they’re about to go blind.
It’s not quite spoon-feeding the information to your
readers, but it’s close.

The next two steps are obvious. Write your book and
then revise it. And then revise it again. And
perhaps again. Of course, writing is extremely hard,
and writing a book can seem like an impossible task.

There are many books out there that give you guide-
lines to help you become familiar – and even love –
the process of writing and revision. Find a number
of books about writing.

Better yet, find a number of books about writing the
specific type of book you aspire to write. These can
serve as roadmaps on your writing path or journey.

Once you’ve written your ebook and revised it at
least twice, show it to someone else whose opinion
you respect. If you’re lucky enough to know a good
editor, see if you have something to barter for him
or her to go through your manuscript. Or join a
writing group and let the other members critique
your work.

Then take all these ideas from other people, and
revise your manuscript one last time. And then stop!
Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing
a book is to know when to stop writing and tinkering
with it.

You’ve finally written your ebook! Pop open the
bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out
of your system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book
without incurring the costs of print production.
All you need is a relevant and targeted subject and
some inexpensive software, and you can transform
your manuscript into a book.

The problem, in terms of actually seeing any profits
from your ebook, is that the market is overwhelmed
with ebooks, and many of them are not worth the time
it takes to download them. Just because the ability
exists to easily produce an ebook, doesn’t make it
good writing.

Make sure your book does not simply rehash old
material. You will injure your credibility as an
author by claiming to offer valuable new insights
and disappointing your audience with material
they’ve read a zillion times before. So spend enough
time writing and revising your book to make sure it’s
of the highest quality and presents the most current
information.

A good book will eventually sell itself; false claims
about your book will make it extremely difficult to
sell any future books you may write.

Assuming you have determined that you do indeed have
a quality product that answers some question or need
of your target audience with NEW information, how do
you know how much to charge for it?

Rule number 1: Set a price for your book equal to
its value. An under-priced book will only give the
impression that your book isn’t worth very much.

This is where you need to test different prices.
Send your sales copy out with atleast 3 different
prices to 3 different lists.

To figure out a fair price, estimate how much time
you put into creating it and how difficult it was to
transform the necessary information into under-
standable and engaging writing. Figure out how much
your time and effort is worth, and then price it
accordingly.

The goal is for you to be adequately compensated for
your talent, your time, and your effort.

Once you’ve figured out a price that is high enough
to convey the value of the book, but not so high as
to be out of the reach of your target audience’s
budget, then it’s time to offer it for sale on your
website.

To attract sales, you will need to develop a
promotional campaign, particularly if you are an
unknown author.

There are multitudes of books about self-promotion
that will guide you in your efforts. Choose a plan
that is both creative and professional. Learn how to
write a catchy yet informative press release, and
send copies of your ebook to sites that specialize
in ebook reviews.

Learn how to write powerful sales copy, or hire
someone to write it for you. This is essential for
you to get anywhere with your product. You absolutely
need excellent sales copy to sell your book. Make
sure the copy includes all the reasons your target
audience needs your book, and the benefits they
will derive from buying it.

Use graphics in your promotional materials. Beautiful
graphics have the power to instantly convey the
quality and value of your ebook. Graphics can also
convey the amount of valuable information the book
contains, and your careful attention to detail.
Professional graphics sell professional books. They
reassure the customer that the product is what it
claims to be.

Consider excerpting chapters for articles. You can
offer these tidbits for free on your website as a
sort of demo of your book. Include an order form
for your ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make
sure to simplify the process. It’s a good idea to
offer a few bonuses that make your book even more
enticing to purchase, but make sure the bonuses are
valuable and high quality. Too many bonuses that
are basically a load of useless stuff will
compromise the impression your audience has of
your ebook.

The goal is to convey to your audience that they
are getting a quality product for a good deal.
That means applying restraint, especially when
it comes to adding bonus items. Too much free
stuff offered diminishes your credibility.

Make sure your book is a quality product. Make
sure it is relevant and current. Develop an
effective marketing plan that includes excellent
sales copy and excerpted articles. Then offer your
book for sale, and wait for your audience to
discover you!

I recommend finding other marketers in your niche
and doing a JV with them to begin making sales.
You will need to offer that JV Partner a larger
percentage of the price because it will be their
current client base you will be tapping into.

http://profitnewsweekly.com/copywriting