You’ve gone through all the hard work of writing a great article and you’ve sent it off to an article directory.  Is that it?  Are you done with it?  Not by a long shot.  Don’t let all that sweat go to waste, use your article again and again to squeeze the most out of them as you can.  In other words, leverage your articles.  If you do this you won’t have to spend so much of your precious time writing new articles.

Assuming you have a well-written article of at least 400 words, here are some ideas for getting the most out of that article:

• Start off submitting the article to EzineArticles.  This is the biggest article directory, and it makes sense to start here.  You’ll stand a better chance of getting traffic because of their traffic ranking.  In fact, if you do a search of your targeted keywords, you’re more likely to find your article showing higher in the search engines on EzineArticle’s website than from your own website.

• If the article topic is something that would interest your list, you can send it to them in an email.  This works better if the article is shorter rather than longer.

• Alternately, you can lightly rewrite it, being sure to change the title, and add it to your blog.  Then instead of sending the whole article to your list, you can send them a short email and use curiosity or a call to action to send them clicking the link to read it on your blog.  This strategy gets them to your blog where they might take further action; like comment on your post, click on your AdSense, or buy one of your products.

• If you’ve gotten a lot of positive feedback about the article, post it on a forum in your niche.  This helps brand you as someone who is an expert as well as a helpful marketer. 

• Have your own article directory on your website.  Set up a page with a list of all the articles you’ve written in this niche.  Each article can have a blurb at the end that tells people they are free to publish the article on their site as long as they don’t change the article and keep the bio and link intact.

• Rewrite your article and give it to affiliates so they can use it to promote your product.  Affiliates appreciate having material they can use rather than having to come up with something from scratch.

• Repurpose the article by shortening it and adding it to your newsletter that goes out to your list.  Valuable information never goes out of style.

• Take your article and split it into chunks to create an ecourse.  You can easily add further detail to each chunk and end up with a 3-5 part ecourse.

• You may have written several great articles on a specific subject.  Bundle them together and create a report or ebook to give away, sell, enter in a giveaway, add to another product as a bonus, etc.

These are only a handful of suggestions on how you can leverage your articles.  Every time you write an article, use it as many ways as you can and you’ll find you don’t need to write quite as many new articles.

Joseph Vaughn
http://profitnewsweekly.com
http://twitter.com/profitnewsweek

Testimonials are welcome social proof for people who are marketing a product(s) on the Internet.  As a product creator, you want testimonials on your sales page to show potential buyers that sitting on the fence is not necessary – others have bought the product and been more than satisfied with it.

While you understand that testimonials benefit the product creator, did you realize that giving testimonials can also be a big plus for the testimonial giver?  Let’s look at why you want to give a testimonial and how to give a good one.

Why give a testimonial –

• One obvious reason is to get noticed.  You might be an unknown in your niche right now, but it’s never too early to start building your brand.  If you write a respectable testimonial and include your picture, people will read the testimonial or at least look at the picture, right? Then the next time they see your name or picture, whether it be in a forum, another product testimonial, or your own website, they are going to remember they’ve seen you around here before.  Giving testimonials is one way of creating recognition.

• Another big reason is to get people to click on your link in your testimonial signature.  Ideally, you want people to read your great testimonial, click on your link, join your list and ultimately buy from you. If your testimonial is on a sales page that is going to be read by lots and lots of people, you have a better chance of many people visiting your site.

If your testimonial is dishonest, is over-hyped, you sound like a newbie who doesn’t know anything, or you’re giving a testimonial for a product that stinks, you are harming your reputation.  People won’t believe you and certainly won’t click on the link to your site.

The elements of a good testimonial –

Explain how you’ve used the product and what results you have had. People will zero in on any before and after money figures you give.  They are impressed with you when you explain how you went from making $655/month to $2962/month because of this product.

Share your story, briefly, so people want to click through to your site to find out more about you.  “I was laid off 22 months ago, right after I found out we were expecting our first child. I nervously decided to give internet marketing a try and seriously wondered if I’d lost my marbles the first few months. Then I discovered product xyz and here’s what happened…”

Don’t go over the top gushing about the product, even if you are excited about it.  If you go overboard and make hard-to-believe claims, you’re hurting your credibility and your testimonial will end up in the marketer’s trash can.  Also, be sure to check your grammar and spelling, especially if part of your brand is in the writing field.

Keep it honest.  If you say in your testimonial that the product helped you beautify your blog, people will click through to your blog to see if it is beautiful.  People will know right then and there if you’re telling the truth or you’re BSing.

Your testimonial should not sound like you’re a helpless, needy newbie.  You can be new but professional.  “Thanks for putting the last piece of the puzzle in place. Your experience and knowledge has helped me implement a plan to double my income by the end of the year.” 

Giving a good testimonial can lead to more than selling your own products or building your list, although those are nice.  The testimonial can take on a life of its own because the marketer is going to leverage it.  It may end up on other sales pages, inside new products, and in emails to their lists.  A good testimonial can open doors – chances to build relationships with other marketers and even joint venture opportunities.

If you are serious about being successful in an online business,
then you must be able and willing to work hard to communicate
with your buyers. 

If you aren’t willing to put in the kind of time needed to make
your web site zing with commerce, then you need to take a
serious look at your motivation for being in business in the first
place.

Being online has a certain cache, but it also requires hard work,
lots of research, lots of time and a dedication to providing your
customers with not only what they want but also excellent
customer service. 

If you don’t provide either of those things, are not available to
answer their questions, don’t provide fresh content rich copy
for your site, and update it with a regularity bordering on the
obsessive, you will not be as successful as you would like to be. 

And what would the point of having a web site be if your
product doesn’t sell?

Before you can be a success in building a business and be a
success in communicating, you need to know how to learn to
learn. 

No, this isn’t a typo. 

If you can’t learn to LEARN then you will not earn.  You need a
good attitude to learn to build your business and to communicate.
 
No two ways about it.
That would involve attitudes, notably yours!

Think about attitudes.  We see and hear them daily with
everyone we deal with and speak to either in person, on the
phone or by email.   

You know if you speak to an upbeat, positive person you come
away feeling pretty great yourself.  The “positive” was
communicated in a positive way.  On the other hand if you
wind up talking to a little Bridge Troll with an attitude, you will
come away feeling grumpy and stressed.
 
You cannot communicate in a positive way if you have had
“attitude” handed to you.  And you cannot communicate in a
positive way if YOU have attitude either. 

As bizarre as this may sound, the way you write your website
copy can be directly affected by your attitude and choice of
words and phrasing.  And if your attitude isn’t in the right frame
of mind, people reading your website WILL know.

Another thing you will need is a personal mission statement. 

Why do I need a personal mission statement?
 
Because if you don’t know what your mission is, how do you
expect potential prospects and customers to know? 

Some of the things you need to include in your personal mission
statement are why does your business exist, does it provide a
service or product people want or need, who will your customers
be and why will they be better off with your product or service.

If you can’t answer these questions, then you need to take a
long look at your reasons for getting into business in the first
place.

Do you know the RIGHT way to earn money from
Article Marketing?

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Would you like to be successful with Article Marketing?
I bet you would!

But, the only way you can achieve this is by getting the right
information, in the right niche, to the right person.

Now I used to hate Article Marketing products, I thought they
were cheap and over rated and to be honest I see it as cheating! 
Cheating because people are given wrong information from people
who clearly don’t know what they are talking about.

You should be well versed in what you are writing about, or
have hired a good article writer to help you. You can find these
types of people that will commission a project for you. They do
all the research and put everything together and you put your
name on it.

OR

One of the best ways to distiguish yourself as the expert in
the niche is to do it yourself. Put a personal touch in your writing.

There are so many avenues you are able to travel now to get the
job done and so many tools to help you.

I didn’t know this at the beginning, Until I actually sat down and
looked into all the Article Marketing products in full.

It was not until I read The Rocket Article Guide that I realized
what good information is all about.

The Rocket Article Guide showed me how to TRULY be successful
with Article Marketing, new, innovative Article Marketing eBook
with the content to boot.

I was simply amazed at the results.

Now becoming successful with Article Marketing has never been
so simple, every few minutes of reading from this eBook and WAM!
A new insight pops to my head.

Now is the time for the novice, the new guy to step and be
counted amongst the big players, the gurus, the guys who are
successful with Article Marketing.

Why spend vast amount of time, money and effort understanding
things on your own, when you can have a pro shows you the way.

After all, there is a secret out there and I know you can benefit
from it if you just knew it, that’s for sure!

The Rocket Article Guide has shown me the key to Article
Marketing success!

I suggest you get on this road with me and cruise past the
gurus!

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If you are sick of the fog of wrong Article Marketing information,
then The Rocket Article Guide is the tool you need to dispel it.

Thanks for reading,
Joseph Vaughn
http://twitter.com/profitnewsweek

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http://twitter.com/joe_vaughn

Owning, running and maintaining an internet
based business or a site needs articles.
Plain and simple, every who has a site
knows this. Even those who don’t have sites
but are frequent internet users knows this
as well. Articles quench the thirst for
information and knowledge of the people.

Plus, the articles provides many other
benefits for the site.

The benefits that articles provide are
putting a site high in the ranking in
search results of keywords and keyword
phrases that pertains or are relevant to
his or her site. They also provide
attraction to website visitors when they
are appreciated and is linked to your
site from another site or newsletter.

Articles provide for the increase of the
confidence and trust levels of customers
to your site and company.

 Many articles are also beneficial to
both company and its traffic. When the
readers like the articles, they would
tell more of their friends, family and
peers and recommend your site to them,
providing for a larger volume of traffic.
You get bigger sales if your traffic
trusts and believes in you. Your product
or services would be much easier to sell
when they know you know what you are
doing and talking about.

So ok, we have established that articles
are very important to a site and to
business. Articles are crucial and to
keep ahead in the game, a site must have
an article, it is imperative. There is
one dilemma though, not many people like
writing articles.

Many website owners would rather spend
their time on something else, and unless
you’re a big time company, you don’t
have the necessary resources to use on
a pool of article writers. Plagiarism
or copying of other articles is frowned
upon and could easily get you into
trouble, worst case scenario; a hefty
fine and jail time.

So what are the other options?

Well, for starters if you hate writing
articles and you can’t afford to hire
people to write for you then don’t. Get
free articles. The first place to look
at for free articles is the public domain. 

Here you won’t have problems with copyright
infringement and the following penalties
and fines if you get caught for plagiarism.

Public domain articles are articles freely
given to the public for public use. You
can do whatever you want with it. You can
place it on your site, name it as yours,
put it in a newsletter its you decision.
Always remember though that you will have
to choose articles that is very relevant
to your site.

The downside to public domain articles is
that since it is free for everybody, many
of your competitors may have access to
them as well. Since every site needs to
be original and unique even though you
have the same niche, this could be a
predicament. You may also have to edit
them a bit to place more keywords and
keyword phrases to make them better.

Another way to get free articles is to
allow other sites which has the same
subject or topic as yours to submit articles
to your site. This would be only to augment
your existing content or else all your
articles would be leading to other sites
since these articles would have resource
boxes with them that could link or direct
the readers to their site. That’s why it
is important to have your own articles;
you cold use them to link your site to
other sites as well.

But, to truly feel the impact of what a
good article to you, go for original ones.
There are many article writers who do part
time and freelance article writing jobs
that charges only minimal fees. You can
get good articles that have all the
keywords and keyword phrases you need and
people are looking for.

The investment you made for these articles
would be worthwhile because you could use
them for all the benefits you could offer.
You hold copyrights to them and you will
be able to use them anyway you want. As
your articles help you in building your
business and your site, you will have more
articles to write and maybe then you wont
be having second thoughts about articles.

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So, we all know that in the core of it all,
traffic is the most essential thing to a
successful internet based business company.
Aside from ensuring that you have a great
product to sell, and you have your company’s
internal organization well taken core of,
it would be time to get to the nitty gritty
of things, generating traffic.

If you already have a site and you want think
that you’re not getting the traffic that
you’re supposed to be getting, then its time
to reconsider. If you are contending in these
very competitive business, you should always
be a step ahead of your competition,
increasing your traffic flow should have
been done starting yesterday.

Timing is essential, that’s an old adage known
to everyone. But with generating traffic, you
should always be on your toes and be a day
ahead of everyone. Never think of today and
tomorrow as a starting point for making your
site traffic laden, it should always have been
yesterday.

To help you out in generating more traffic for
your site, here are some seven surefire ways
to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide
great advertising schemes that are very truly
popular and assures great traffic. Although
with this surefire way to increase your traffic
would cost some money. While some would shy
away from spending money to increase traffic,
it is imperative in this case to do so because
Adwords and Overture is the top surefire way
to increase your traffic.

You could see for yourself the success this
search engine advertising methods have reaped
rewards for so many companies. Lots of site
feature these advertising system and many have
signed on to reap the benefits. Do not be left
behind. Every penny is worth it with using
Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both
of you will benefit from the efforts both of
you do to enhance your sites traffic. When
one site features another sites link, they
could provide one another with the traffic
one site generates. The efforts are doubly
beneficial because it would seem like both
of you are working to generate more traffic.
The more links traded with more sites the
more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word
about your company and product without any
costs or if ever low costs only. This is a
marketing method that can be quite sneaky;
you can attach your company’s name, product
or link to a certain media such as a funny
video, entertaining game, an interesting
article or a gossip or buzz. With this method,
people get infected with the creativity and
entertainment of the medium that they will
pass it on to many people.

4) Search and use proper keywords or keyword
phrases for your sites content
 
Search engines look for certain keywords
that they would show in their results page.
In doing so, having the right keyword and
keyword phrase is a high requirement in
ranking in high in search engine results.
You could write your own content or you
could hire someone to do it for you.

5) Write Articles that can lead traffic to
your site

Submit articles to sites that would contain
the same subject that your site deals in.
If you sell car parts write press releases
and articles about cars and car parts.
Attach your sites description and services
at the end of the article as well as the
link.

6) Join forums and form online communities

Capture a market and show your expertise
and credibility. When you found a good
foundation for your site, people will trust
you and your site and will pass on to many
people their trust. Traffic will certainly
increase because they know that you can
provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and
your existence is shared with many others,
you will find a loyal traffic that can
provide you with more traffic by
recommendation. If you arouse the curiosity
of your customers they would be pushed to
help you with your traffic.

Get more tips and techniques to generate
traffic to your site.

Now, in order to find success with
sites like Facebook, a business needs
to think about the very elements that
make the site special and unique. The
site is a place for people to socialize
and participate in communities. If
the business wants to sell their
product or service, they need to build
a community around it.

For example, if you’re a writer and
you want to sell information products
to help other writers, you can start
a group on Facebook that is designed
to teach other writers. If they like
the group, they’ll likely buy your
product.

One huge advantage to using Facebook
for business is that you have access
to the profiles and information for
a lot of users. For a business owner,
this will help you target the
demographics of those who will be
interested in your product or
service.

FACEBOOK IS GROWING

Facebook is one of the largest social
networking and Web 2.0 sites out there
right now, and it just keeps growing.
It started out as a site primarily for
college students and has grown into a
world-wide phenomenon.

Unlike some social sites, Facebook
actually embraces the idea that people
can use their site to build their
businesses. The founder and developers
are devoted to providing a positive
user experience for everyone on the
site, business owners included.

But, there’s an art to using this site
in that way. If you don’t embrace Web
2.0 and the way social networking is,
your efforts to build a business using
Facebook will be in vain.

And that’s what the ebook “Facebook
For Cash” is about. It’s your complete
guide to learning how to use Facebook
to build your business. This includes
building a customer base, testing out
a product, and using the site’s
features to help your business grow.

Read more about this topic and other info