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10 Tips For Writing A Highly Persuasive Ad
1. You should place a picture of yourself in your ad and on your website. This will show people that you are not hiding behind your web site and that
you are not afraid to backup your product.
2. List respected or how many prominent people have purchased your product. These people should be somewhat known by your target audience.
3. Publish the results of any test your product has passed. Your product may have passed a durability test, safety test, quality test, etc.
4. Publish the results of any positive surveys you’ve taken from your customers in your ad. Just survey your current customers and list the results.
5. List all publications that have written about your business. It could be a product review, on a top ten list, an article, etc.
6. List any related books that you’ve written it gives you credibility and it shows you’re an expert.
7. Have a professional looking web site to publish for your products sales copy on. When people visit your site, you have to set a good first impression.
8. Publish any endorsements from famous people in your ad copy. Some people will think if a famous person, enjoys your product, so will they.
9. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.
10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results your customers have had.
Be honest with all your ad copy and testimonials
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