7
Even if your best friend owns a top publishing
company, giving you an immediate “in,” this does not
guarantee publishing success.
We all wish we hade these types of opportunites at
our feet. The problem with this thought process is
if we are handed everything easily then no real
effort is put into producing a quality product.
http://profitnewsweekly.com/copywriting
That will hurt us two ways…. More on that later
in another article.
First, you have to write a quality book that has a
clear target audience. And your book must answer a
common problem or a need that the audience shares.
Then you have to develop a marketing plan to meet
your desired result, and stick to it for at least
two years. The saying Rome wasn’t built in a day
could apply here. You have to put the time in!
Let’s begin with the process that should commence
before you write your first word. Begin by reading
A LOT. Read both books you have a passion for and
books you can’t seem to make it past page five.
Then figure out what the author did in the book
you were passionate about, and what was wrong
with-in the book you couldn’t finish.
Write these points down make sort of a swipe file,
so they are crystal clear to you. Read other
people’s books for inspiration and to discover
what they did you like and what you did not like.
These could be things you should avoid as a writer
when putting your first draft together.
By making this list you are better equiped when
you sit down and write your own masterpiece. It
will help you see things a littel clearer and from
another perspective.
The next step is to plan out your book. Narrow down
your subject, and then divide it into chapters.
Each chapter should address a specific aspect of
the problem your book is going to solve. In each
chapter, break the specific aspect down into several
parts.
This will help your readers take in your information
a little bit at a time instead of overwhelming them
with every bit of information clogging up the pages
until they feel like they’re about to go blind.
It’s not quite spoon-feeding the information to your
readers, but it’s close.
The next two steps are obvious. Write your book and
then revise it. And then revise it again. And
perhaps again. Of course, writing is extremely hard,
and writing a book can seem like an impossible task.
There are many books out there that give you guide-
lines to help you become familiar – and even love –
the process of writing and revision. Find a number
of books about writing.
Better yet, find a number of books about writing the
specific type of book you aspire to write. These can
serve as roadmaps on your writing path or journey.
Once you’ve written your ebook and revised it at
least twice, show it to someone else whose opinion
you respect. If you’re lucky enough to know a good
editor, see if you have something to barter for him
or her to go through your manuscript. Or join a
writing group and let the other members critique
your work.
Then take all these ideas from other people, and
revise your manuscript one last time. And then stop!
Put down that pen! Get your hands off the keyboard!
One of the most important steps to actually producing
a book is to know when to stop writing and tinkering
with it.
You’ve finally written your ebook! Pop open the
bubbly! Give yourself a night out on the town!
Okay, now that this necessary celebration is out
of your system, what do you do next?
How to turn your ebook into Profits
Ebooks are a revolutionary way to publish your book
without incurring the costs of print production.
All you need is a relevant and targeted subject and
some inexpensive software, and you can transform
your manuscript into a book.
The problem, in terms of actually seeing any profits
from your ebook, is that the market is overwhelmed
with ebooks, and many of them are not worth the time
it takes to download them. Just because the ability
exists to easily produce an ebook, doesn’t make it
good writing.
Make sure your book does not simply rehash old
material. You will injure your credibility as an
author by claiming to offer valuable new insights
and disappointing your audience with material
they’ve read a zillion times before. So spend enough
time writing and revising your book to make sure it’s
of the highest quality and presents the most current
information.
A good book will eventually sell itself; false claims
about your book will make it extremely difficult to
sell any future books you may write.
Assuming you have determined that you do indeed have
a quality product that answers some question or need
of your target audience with NEW information, how do
you know how much to charge for it?
Rule number 1: Set a price for your book equal to
its value. An under-priced book will only give the
impression that your book isn’t worth very much.
This is where you need to test different prices.
Send your sales copy out with atleast 3 different
prices to 3 different lists.
To figure out a fair price, estimate how much time
you put into creating it and how difficult it was to
transform the necessary information into under-
standable and engaging writing. Figure out how much
your time and effort is worth, and then price it
accordingly.
The goal is for you to be adequately compensated for
your talent, your time, and your effort.
Once you’ve figured out a price that is high enough
to convey the value of the book, but not so high as
to be out of the reach of your target audience’s
budget, then it’s time to offer it for sale on your
website.
To attract sales, you will need to develop a
promotional campaign, particularly if you are an
unknown author.
There are multitudes of books about self-promotion
that will guide you in your efforts. Choose a plan
that is both creative and professional. Learn how to
write a catchy yet informative press release, and
send copies of your ebook to sites that specialize
in ebook reviews.
Learn how to write powerful sales copy, or hire
someone to write it for you. This is essential for
you to get anywhere with your product. You absolutely
need excellent sales copy to sell your book. Make
sure the copy includes all the reasons your target
audience needs your book, and the benefits they
will derive from buying it.
Use graphics in your promotional materials. Beautiful
graphics have the power to instantly convey the
quality and value of your ebook. Graphics can also
convey the amount of valuable information the book
contains, and your careful attention to detail.
Professional graphics sell professional books. They
reassure the customer that the product is what it
claims to be.
Consider excerpting chapters for articles. You can
offer these tidbits for free on your website as a
sort of demo of your book. Include an order form
for your ebook at the end of the excerpted articles.
Finally, when you set-up your download link, make
sure to simplify the process. It’s a good idea to
offer a few bonuses that make your book even more
enticing to purchase, but make sure the bonuses are
valuable and high quality. Too many bonuses that
are basically a load of useless stuff will
compromise the impression your audience has of
your ebook.
The goal is to convey to your audience that they
are getting a quality product for a good deal.
That means applying restraint, especially when
it comes to adding bonus items. Too much free
stuff offered diminishes your credibility.
Make sure your book is a quality product. Make
sure it is relevant and current. Develop an
effective marketing plan that includes excellent
sales copy and excerpted articles. Then offer your
book for sale, and wait for your audience to
discover you!
I recommend finding other marketers in your niche
and doing a JV with them to begin making sales.
You will need to offer that JV Partner a larger
percentage of the price because it will be their
current client base you will be tapping into.
http://profitnewsweekly.com/copywriting
Leave a Reply
You must be logged in to post a comment.