1. Update the pages on your website
frequently. Stagnant sites are dropped
by some search engines. You can even put
a date counter on the page to show when
it was last updated.

2. Offer additional value on your website.
For affiliates and partners you can place
links to their sites and products and ask
them to do the same for you. You can also
advertise their books or videos, if these
products relate to your industry and are
not in competition with your own product.

3. You can allow customers to ‘opt in’ to
get discounts and special offers. Place a
link on your site to invite customers to
‘opt in’ to get a monthly newsletter or
valuable coupons.

4. Add a link to your primary page with a
script ‘Book Mark or Add this site to your
Favorites’.

5. Add a link ‘Recommend this site to a
Friend’ so that the visitor can email your
website link, with a prewritten title,
“Thought you might be interested in this”,
just by clicking on it.

6. Brand your website so that visitors always
know they are on your site. Use consistent
colors, logos and slogans and always provide
a ‘Contact Us’ link on each page.
 
7. Create a ‘Our Policies’ page that clearly
defines your philosophy and principles in
dealing with your customers. Also post your
privacy policy as well so that clients know
they are secure when they visit your site.

8. Create a FAQ page which addresses most
of the doubts and clarifications about your
product or your company that are likely to
be asked. This helps to resolve most of the
customers doubts in their first visit to your
site.

9. Ensure that each page on your website
has appropriate titles and keywords so that
your customer can find their way back to
your site if they lose the book mark.

10. Never spam a client, who has opted for
newsletters, with unsolicited emails. Later
if they decide they want to ‘opt out’ of
the mailings, be sure you honor their
request and take them off the mailing list.
They may still come back if they like your
products. But they will certainly not come
back if you continue to flood their email
box with mails they no longer wish to
receive.