It is the search engines that finally bring

your website to the notice of the

prospective customers. When a topic is

typed for search, nearly instantly, the

search engine will sift through the

millions of pages it has indexed about

and present you with ones that match

your topic. The searched matches

are also ranked, so that the most

relevant ones come first.

Remember that a prospective customer

will probably only look at the first 2-3

listings in the search results. So it

does matter where your website

appears in the search engine ranking.

Further, they all use one of the top

6-7 search engines and these search

engines attract more visitors to

websites than anything else. So finally

it all depends on which search engines

the customers use and how they rank

your site.

It is the Keywords that play an

important role than any expensive

online or offline advertising of your

website.

It is found by surveys that a when

customers want to find a website

for information or to buy a product

or service, they find their site in one

of the following ways:

• The first option is they find 
  their site through a search
  engine.
• Secondly they find their site
  by clicking on a link from
  another website or page that
  relates to the topic in which
  they are interested.
• Occasionally, they find a
  site by hearing about it from
  a friend or reading in an article.

Thus it’s obvious the most popular

way to find a site, by search engine,

represents more than 90% of online

users. In other words, only 10% of

the people looking for a website

will use methods other than search

engines.

All search engines employ a ranking

algorithm and one of the main rules

in a ranking algorithm is to check

the location and frequency of

keywords on a web page. Don’t

forget that algorithms also give

weightage to link population (number

of web pages linking to your site).

When performed by a qualified,

experienced search engine

optimization consultant, your site

for high search engine rankings really

does work, unless you have a lot of

money and can afford to pay the

expert. With better knowledge of

search engines and how they work,

you can also do it on your own.