Deciding how you want to learn about
Internet Marketing is fairly easy.
If you can afford it, pay for it. If
you can’t, invest your time instead
of your rent money.

Practically everything you need to
know can be found on the Internet.
The problem is finding it when you
get Google search results like this:
Results 1 - 10 of about 196,000,000!

There’s often a good chance that what
you need isn’t in the first 50
results, if you need specific answers
to carefully defined questions.

Then there’s the matter of what looks
good vs. what actually works. You
can find plenty of advice that seems
to make good sense.

The problem is, it’s wrong now. It
may have worked in the recent past,
but a vital change has made it
obsolete. Then it doesn’t matter if
it’s free advice or a costly product
- you’re being led astray.

You can also mistake truly good advice
for one area and try and apply it,
wrongly, to another area. Your own
lack of knowledge could land you in
the wrong place with the wrong
solution.

If you’re a rugged individualist,
hardened and toughened by life, you
may feel that making your own mistakes
on your own is the way to go. There’s
a major problem with that - Internet
Marketing changes quickly and broadly.

Because of the networking capabilities
the pros use to keep abreast of
changes in the marketplace, the whole
market can change course with the
speed and united action of a flock
of birds in flight.

One minute, they’re all headed right,
the next, they’ve wheeled and are
heading left.

The best education you can find is
through a mentor.

While a mentor can’t do your homework
for you or teach you everything you
need to know, you have the benefit
of the experience and wisdom of
someone who’s walked the walk you
are beginning.

Again, this can be a paid relationship,
earned through barter or offered as
a gift.

If you demonstrate a willingness to
learn and work on your own, apply
patience and persistence to your
efforts, you may attract the attention
of the right person to help you at no
cost to you. This is rare, but it
happens.

Even without a personal mentor, you
can get all the assistance that you
need from a network of like-minded
people.

They’ll be at different levels of
accomplishment and experience, but
gather together for a common cause.
Not all aspects of Internet
Marketing are dog-eat-dog.

Dogs are pack animals, and run
together to benefit both the
individual and the group.

Invest some of your time in finding
and participating in a group of IM
business owners that are using the
power of networking to help each
other succeed.

There are free and paid forums for
discussion, groups of topic-specific
memberships and the like that you
can join. The Golden Rule is generally
the main guidance for behaving in
such groups.

Specific rules and regulations vary,
so make sure you read and understand
them before you blunder into them.

Once you’ve become an active participant
and developed a feel for the subject
you need to learn, you’ll be better
prepared to decide if paying for an
info product or service is right for
you.

Surprisingly, some of the very
inexpensive products can deliver
exactly what you want and need, without
having to mortgage your future. That’s
the power of being an “insider” - you
get the best deals and first rate
service because you’re a part of the
group.

Even better, your group may be the
source of your expansion, growth and
success as a business, because you
can work together and share your
assets to the benefit of all
concerned.