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When selling one product on a website,
you do not need to create a fifty page
website complete with flashy ads, lots
of graphics, and other tricks that
other online businesses do to increase
awareness of their site.

Because your product will be popular
for a shorter amount of time, spending
hours and hours finding the right fonts,
creating articles, and customizing the
sequence of the pages is not worth it.

Keep in mind that your niche group is
hungry for information they are unable
to find anywhere else. This means they
will not need as much encouragement and
pushing to place an order.

If you are the only game in town,
chances are you will receive business
regardless of whether you have pretty
graphics and expert formatting on your
website.

A simple site that highlights the
features and benefits of the product
will do well.

You do not have to be a computer
genius to create a professional looking
website that promotes your products.

Since you will be using other forms of
marketing including PPC, keywords on
your site, and joining forums and
creating blogs, your website will mostly
be used as a platform to accept
payment after a customer orders your
product.

Your web host will have many templates
to choose from when the time comes to
build your site. Most niche marketing
sites contain a sales letter page
explaining the benefits of purchasing
the product.

You can learn more about writing an
effective sales letter in the a Chapter
9 of the Ecourse, “Developing A Niche:
What Does It Take”.

Sales letters also include links to
purchasing your product; offer a free
gift, or bonus report that entices
people to make a purchase immediately.

Images of your product will also help
when making a sale. Depending on the
amount of information you want to
share with visitors, most sales letters
are between two and eight pages/
screens long.

Another benefit of niche marketing is
that you don’t have to spend days
creating a website. By using templates,
writing an effective sales letter/page,
and adding a few images, you can
create an efficient website in a day or
less.