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I describe perpetual marketing as a large
number of people promoting one web site so
they can all receive the traffic generated
by each other.

For example, you decide to create a free
ebook that you will give away to your web
site visitors. You ask a large number of
e-zine owners to give away the ebook in
exchange for their ad in the ebook. You
can just ask them to link directly to your
web site when they promote the ebook. You,
of course, will have one of your own ads
on that web page.

Let’s say you get 8 out of 20 e-zine
owners that agree to giveaway the ebook.
The 8 e-zines total subscriber base is
75,000.

Now, you can ask more e-zine owners if
they would like to promote the ebook in
exchange for an ad inside the ebook.
This time you can say, you already have
8 e-zines already promoting the ebook
with a subscriber base of 75,000.

The next group of e-zine owners you ask
will be more tempted to promote your
ebook because there is a greater chance
they will receive a lot of traffic from
the deal.

It’s win/win situation!

Do you understand the power of perpetual
marketing?

You could have 20 or 30 e-zines promoting
your web site at no-cost, very quickly!
You could create a new, free ebook every
month and repeat the process.

This isn’t the only way to use perpetual
marketing. You don’t just have to contact
e-zine publishers you could do the same
with web site owners. You could use a
total monthly visitor total as motivation.

It doesn’t have to be just an ebook
either. It could be a contest you’re
holding on your web site. You could place
the other web site’s ads on the contest
page in exchange for them promoting the
contest.

These are only a few ways to use perpetual
marketing. You could use your own
imagination to create new ways to use
perpetual marketing that will increase
your traffic and sales.