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Social bookmarking offers many benefits
to bloggers, consumers, and visitors,
but there are additional benefits for
marketers and businesses owners. Both
of these groups can take advantage of
a plethora of information readily
available. 

Social bookmarking allows users to
share and promote their tastes,
preferences, and brand choices. Not
only are they doing this without
prompting, but there is an element
of creating a network with like-
minded users involved.

The old ways of conducting market
research and finding out more about
target markets and customers are
long gone; with today’s web tools
and freely distributed information,
tracking down the target market
and identifying new trends has
become much easier.

It’s interesting to compare and
contrast the old and new ways of
marketing on the web. When website
and internet marketing first
became effective, the most common
applications included:

* Surveys
* Online newsletters
* Direct e-mail campaigns
* Auto responders
* E-mail collection services
* Visitor feedback through comments

With the surge in Web 2.0 technologies,
blogging, and a higher level of
interaction on the web, the focus
has shifted to interaction and
community building.  As a result,
the most common applications for
marketers on the web today include:

* Blogging
* Social networking
* Wiki-style site building
* Online chat
* Vlogging
* Online events
* Social bookmarking networks

By seeing exactly what consumers
are looking for online, a business
or marketing team can even increase
their own exposure in the right
channels. Branding by increasing
exposure is an excellent way to cut
costs on marketing budgets; social
bookmarking is an inexpensive way to
simply ‘insert’ and include a brand
in a growing consumer activity.

At a very basic level, social
bookmarking allows users to create
a profile and share information. 

When building a profile, users are
looking for other people with similar
interests. Any business or brand can
create an identity and join various
communities. 

By doing so, they can reach well
beyond their target market and join
various networks after a few simple
steps.

It’s easy to attract and maintain a
steady presence by using the
following guidelines when developing
a submission:

* Make the content easy to read
  and understand
* Offer useful tools
* Use keywords
* Make the best use of tagging so
  users can find your information
  with ease

Look over our social marketing video
collection and prosper!