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One of the most tried, trusted, and beneficial
ways of increasing online sales through
marketing and advertising is affiliate marketing.
This is basically a revenue share sort of system,
where an affiliate is given a form of commission
from a merchant, based on how many sales the
affiliate has generated through advertising on
his/her site. Affiliate marketing began just four
years after the world-wide web was launched,
and many successful e-commerce sites owe
much to this simple yet effective method.
There are three types of affiliate marketing
methods of payment – either pay-per-click
(generated by actual clicks or referrals to the
merchant from the affiliate’s site), pay-per-
action or pay-per-sale (very similar, in that
the affiliate receives payment, either a fixed
amount or commission, based on the sales or
subscriptions that have come through referrals
or adverts on the affiliate’s site.)
The last two methods of payment are generally
preferred by merchants, due to many
fraudsters taking advantage of the click system
and setting up sites with forced clicks, pop-ups,
adware, spam, false advertising and many
other “black hat” techniques.
Affiliate marketing is not limited to only
display-adverts on an affiliate site, but also
comes in the form of email, blogs, rss feeds,
content and niche sites, loyalty sites,
comparison sites or shopping directories, and
other forms. It is an extremely low cost, but
highly effective form of marketing and
advertising, presenting little to no risk for
both the merchant and the affiliate.
Join an affiliate opportunity today
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