18
Social networking communities offer
another opportunity to join the social
media channels. Every effort you make
to identify your brand and web presence
can be increased tenfold when you join
a consumer-driven and user-generated
community such as MySpace, LinkedIn,
or other social networking platform.
These sites encourage regular interaction
in a casual and conversational style;
although you won’t be submitting specific
articles or content, you will be growing
your brand presence with your users.
IN addition, you can use the Search
features on any of these sites to narrow
down your target market.
VIDEO SHARING
Video sharing can work well in conjunction
with your article and content submissions,
and is becoming especially popular with
social bookmarkers. Creating and publishing
videos to deliver a message can easily be
picked up by many social bookmarkers and
shared instantly; the idea is to create
something unique and creative so that more
people are driven to view it-and ultimately,
head back to your website!
VIRTUAL REALITY AND EVENTS
Virtual reality and events are another way
to attract new viewers to your website,
and can create an instant impact with other
marketing efforts. If you submit a press
release about your event or the latest
innovations on your website to different
social bookmarking networks, the chances
of increased exposure are much higher.
Making sure all of your submissions are
tagged and indexed in the right categories
will help you create a strong presence in
the community; essentially, you are
notifying your community of the upcoming
event or news in press release form. If
you catch onto a trend or other newsworthy
subject, you can gain instant favor on a
variety of social bookmarking communities
such as Digg, Technorati, or Reddit.
This is a great example of buzz marketing
at its best, and can benefit your website
promotion efforts in multiple ways.
ONLINE AUDIO EPISODES
Developing online audio episodes of content
is quickly becoming a popular activity for
bloggers and website owners, and including
this type of media on your website can help
you promote your work in a new way. The
immediate attraction of audio on your
website can also be submitted to social
bookmarking sites and other media channels,
and once you have a system in place for
publishing these files on your site, you
can start sharing the link on a regular
basis.
Sites including Digg and Technorati now
have a section for podcasts and audio
files; more people are becoming interested
in simply listening than reading, and you
can begin to reach a much wider market by
taking advantage of this trend.
LIVECASTING
If you have a business or website that
can create news, tips, or advice, then
Livecasting may be another opportunity
for you. These segments of online video
are designed to share an idea, showcase
an event, or even stage a seminar. The
idea is to generate enough interested
users who ‘join’ the session from
anywhere; livecasts are online events
that can be used to generat buzz.
A press release that highlights the
event can easily be submitted to social
bookmarking sites and directories for
instant exposure.
MEDIA SHARING
Media sharing is one of the precursors
to social bookmarking and networking,
developing from the concept of photo
sharing and music exchanges. As these
sites have grown, more people are
learning to share and create profiles
so that they can fit into different
communities naturally.
Flickr and Zoomr are just a couple of
examples of these, and you can create
a small profile of your own to join.
Always remember to include al ink back
to your main website, as this will be
the ultimate driver of new traffic.
All of these social media platforms
offer you an opportunity to establish
a presence within a community, and then
start to network with other individuals.
Always keep in mind that any piece of
content that is published on the web
has potential for sharing; the link is
what will be submitted to social
bookmarking directories and networks,
and you can work on building a profile
of your won, or counting on your
customers to do this for you. The goal
is to create a valuable and consistent
presence in a variety of social media
outlets so that the chances of being
bookmarked and shared are much higher.
Social marketing videos make it easy
Leave a Reply
You must be logged in to post a comment.