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Just as an experiment, a friend of mine
subscribe to ten different opt-in e-mail
marketing lists to see which ones are
effective. Many websites and online
businesses have resorted to sending
promotional materials to people who have
subscribed to them in an effort to boost
their sales or traffic.
Opt-in email marketing sends newsletters,
catalogs updates and many more
promotional materials to website visitors
who have agreed to be updated whether
monthly, weekly or semiannually.
Through e-mail, an internet user that is
on the list will receive their updates
through email. If a promotional material
piques their interest they will go to the
site to learn more or to purchase outright.
For the website operators or owners, this
is a chance to remind their list of their
existence and parlor their wares. With the
numerous sites in the internet that offers
the same products or services in one way or
the other, the competition can get pretty
tight and it is easy to be forgotten.
Back to my experimenting friend, he tried
to find out which opt-in marketing
strategies grabbed a person into begging
for more. Some would send in very simple
fashion, some would very outlandish while
there are some that would just lie in
between. The differences could easily be
noticed and some have gotten the idea of
an effective opt-in marketing strategy.
He dubbed them effective because he felt
like he just couldn’t wait to go their
site and learn more, the more persuasive
ones even got him halfway to reaching for
his wallet and to his credit card before
he realized this was only for an experiment.
Many companies and site present their
promotional materials in a wide variety
of concepts. Each has their own
distinctive style and designs, but more
than the outline and the presentation, the
content and the articles are what keeps the
attention of your potential customer locked
on to your opt-in marketing medium.
Creativity is the key here.
From talking to many satisfied opt-in list
subscribers and forums, I have learned of
what is essential in opt-in marketing and
what makes the subscribers begging for
more instead of lining up to unsubscribe.
Keep your promotional materials light,
creative and original. Many people are
stressed out as it is. Getting a stuffy
business proposal rather than a light
hearted e-mail may just agitate them more.
A warm friendly smile or banter is always
more welcome than a serious business
meeting or proposal. While you do want your
customers to take you and your products and
services seriously, you also want to show
them that you know how to have fun.
Splash some color in your emails as well
as provide some photos and articles that
can be related to you but show good news
or good light hearted images as well.
Provide a newsletter or promotional
materials that will keep them in a light
mood. Make your materials eye catching
and grabbing that they wont be able to
take their eyes of them. Pique their
interests.
Have good content and article, even if
it means investing in an experienced and
professional copy writer to write them
for you. An effective copy writer should
be able to build trust between you and
your customers. They should be able to
establish your credibility in what they
write. It must be informative but not
too stuffy. Let go of the professional
jargons and “talk“to your recipients.
A good article and content should be able
to outline the benefits of your product
and services and why they need what you
are offering. But do not look to be
overeager and too persuasive. It should
be able to entertain as well as lead
them to buying from you.
Your promotional materials should be
clear. Don’t leave people guessing. You
should lead them to you and not vice
versa. Explain to them what they need
to do in a manner that won’t be confusing.
Try to anticipate also what your target
client needs. Do your research and
information gathering, many sites will
be able to help you with that.
Provide clear and crisp images of what
you are offering. If the people know
what you have for them, they are more
likely to beg for more. For example,
if you are selling a car, provide them
photos but only enough to encourage
them to go to your site for more.
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