Thought Process Of A Social Bookmarker

Jun
15

Social bookmarking offers many opportunities
for marketers to collect information and learn
about the behavior patterns of their
customers, as well as firsthand reviews or
particular brands and products.

Social bookmarking sites are chock full of
different perspectives and information, and
all of this is stored in an easily searchable
database.

Since like-minded individuals are creating
tags on every item they post, it becomes
easy to find relevant products and elated
subjects within each area of interest.

Social bookmarkers are primarily interested
in learning more about products and ideas
that interest them, and will network
accordingly.

They are more exposed to new information,
whether this is pulled from blogs, media
sites, or simply a product page from a
business. The more involved marketers
are with these social networks, the higher
the chances of increased brand exposure.

As more social bookmarkers participate in
their communities, the buzz about a
particular product or idea can easily be
broadcast across multiple markets with
very little effort.

The thinking process of a social bookmarker
is relatively simple. First, they find an idea
or product of interest. They then upload
this information to the social bookmarking
platform, whether this is a news site such
as Digg.com, or a social shopping sites
such as ThisNext.com. Next, they describe
the product or idea, usually posting a brief
summary that includes keywords and other
relevant information.

This is noted on the social bookmarking site’s
search engine, as well as the tags that are
added to the item after this. Once complete,
a picture or other media clip may be added,
followed by the social bookmarker’s signature
(if it does not automatically get posted as
part of the profile). Once submitted, the new
item is organized and implemented into the
appropriate category on the site.

Any new information posted to the site can
now be viewed by the entire audience;
subscribers to various channels will see new
topics posted immediately, in a very similar
format to an RSS feed on a blog. In either
case, this fresh information will be on the
‘roster’ of all the people in that community.

If others find it important as well, this
increases the chances of sharing as they
are more likely to ‘note’ it and include it
on their lists.

But what does all this mean for the marketer?

Essentially, this means that the marketer
or business can create unique content and
products to send to various social bookmarking
sites. Once they create a valuable presence,
it becomes much easier to influence the
decision makers in each and every community.
This is the essence of social bookmarking and
networking at its best; community building
can create a network of influence that can
now also be enjoyed by marketers and
entrepreneurs on the web.