10
Do You Have Stinkin Thinkin?
If you are serious about succeeding
at running your own home based on
line business, you should considered
all of the following un-realistic
ways of thinking about your business:
¢- I’ll be my own boss, so I can work
as much as I do or don’t want to.
Stinkin Thinkin: Until such time as
you reach most of your primary goals
and are profitable, you will have to
work more hours every day in stead of
less.
¢- I don’t need a plan because I bought
a course that says it will teach me
everything I need to know to be a
success on line including a plan as to
how to be successful on line. (Several
hundred thousand Internet Marketing
Success wanna beez thought the same
thing.)
Stinkin Thinkin: While I’m not saying
there are not good courses out there,
you will pay a pretty penny (Upwards
of $1,000.00 +) for a complete course.
The problem is the Internet is changing
so fast and so many new technologies
are coming along even faster, that by
the time the people that write these
courses get them completely researched
and written, they are out of date.
Not to mention their PLAN is almost
always intended as a guide line. It’s
not a complete plan and it’s not YOUR
plan.
¢- I can start my on line business on
a shoe string budget so if I fail I
won’t be out anything but my own time.
Stinkin Thinkin: Obviously you can
start and run an on line business with
far less start up capital than you can
a traditional brick and mortar business
or even a conventional service business
out of your own home. You are going to
have software costs, domain registration
costs (Believe me one domain wont be
enough), monthly hosting fees, monthly
autoresponder fees, Internet fees,
server side software costs, monthly
fees for services such as .PDF
conversions and the list goes on. A
budget is a relative term depending on
how much you are willing or able to
spend to be successful how soon.
¢- I don’t have the time to learn all
that technical stuff. I’ll just pay
somebody else to do it.
Stinkin Thinkin: That’s fine if you
have the money but do you have the
knowledge and experience to manage
employees or worse yet independent
contractors to do most of the technical
work for you? Think about it.
There are of course more things that
can be added to this list but I think
you get the idea. At least in the
beginning you will have to learn an
amazing amount of information, work
more hours than you ever did at your
day job, and spend enough money to put
you in a position to start making money.
Thinking that starting and running an
online business will require any less
and you’re kidding yourself. And that
is what I call Stinking Thinkin.
Basically lying to yourself about what
it will take or believing someone else’s
lies about how you can become a
successful on line business owner
cheap and easy.
Thinking of your business as a REAL
business and treating it as a REAL
business from inception will go a long
way toward heading off future business
frustrations.
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