MAKING SURE YOU DON’T SPAM

May
26

Social bookmarking offers you a lot of
freedom, and can help you drive traffic
to your website overnight. Still,
abusing this freedom can lower the
credibility of your business, your brand,
and your company name. Moving beyond the
potential for spamming will help you to
build a strong and regular community,
instead of being booted off a social
bookmarking network.

It’s important to review your submissions
to make sure you’re not overusing keywords.
Keyword overuse is a turnoff for readers
anyway, and you should aim for a keyword
density between 6-8% at the maximum level.
Most readers will easily pick up on
articles that simply do not make sense,
and this will limit your ability to promote
quality work. Instead of focusing
exclusively on SEO, create something
unique with an attractive headline instead.

Google and Yahoo! are also becoming
vigilant about catching spam-type articles
and you will lower your chances of indexing
as a result. The most important factors for
indexing by Google include:

Publishing content that is relevant to
the heading or topic

Quality formatting

Appropriate links and references

Appropriate amount of keywords

Reading all terms of use and guidelines
will ensure that you can make the most of
your participation, and grow with your
community so you are developing a strong
presence.

Avoiding Becoming A Spammer If You’re
Using Duplicate Content.

Duplicate content makes it easier for you
to write about your topic of choice, giving
you a pre-researched format and guideline.
Still, it’s important to make many changes
to the article, and obtain permission rights
from the author when necessary. A single
sentence or paragraph that is copied word
for word can be detrimental to your search
engine placement, and may even lead to
copyright infringement.

THE SOFTWARE QUESTION: TO BUY, OR NOT TO BUY

You’ll find a variety of submission directory
software packages and applications available
on the web today, but it’s important to
review the risks involved with using an
automated service. Since many of these can
be blocked by spam filters, the efforts may
not be worth your time. These software
packages are designed to submit your content
and information on multiple sites in one
simple step.

Some social bookmarking submission software
packages are designed to be compatible with
multiple websites, but you may find that some
of your content simply becomes pushed onto
spamming sites and bogs. This is why
submitting to quality directories and sites
is even more important today. Automation does
not necessarily guarantee quality, and only
you can make the decision on whether this is
appropriate for your business, your blog, or
your website.

Still, you may find some value in free sites
such as Socializer 2.0. Socializer is free web
service from eKstreme.com that allows you
submit one link to several social bookmarking
websites by adding some code to your site. The
company has also developed customizable
Wordpress and Movable Type plugins and you can
find instructions on downloading this
information directly from the website.

You can book mark your articles to one folder
in your IE Favorites, export it to it’s own
folder and import all book marks in that folder
to Del.icou.us and them tag/label them. Many of
the other Social Bookmarking Sites have features
that will allow you to import those favorites
directly into your account from Del.icio.us.

IMPORTANT: Remember to mark all your bookmarks
in all Social Bookmarking Sites as public. When
you import bookmarks, most sites will
automatically or by default mark them as private.
When they are marked as private, no one including
search engines can find of view your bookmarks.
If you leave them marked as private, it of course
then defeats the purpose of Social Bookmarking
from a marketing standpoint.