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Facebook offers tools that you can
use to help build your business.
These include:

- Social Ads

- Pages

- Beacon

- Insights

- Platform

- Polls

Each of these is designed to help
you build your brand on the site
and get customers and clients. Your
first step is to learn about these
tools. In the next section, you’ll
learn how to tie all of this together
so that you can find your success on
Facebook.

You can take advantage of these
features by visiting
www.facebook.com/business.

- SOCIAL ADS

Social ads are a unique feature
because they interact directly with
the News Feeds of the people on your
friends lists. This means that anyone
who has you added as a friend will be
able to see information about your
business directly in their profile.

This also means that you can directly
control who sees your ad and achieve
targeted traffic rather effortlessly.
When it comes to making sales,
targeted traffic is what you want.

- FACEBOOK PAGES

If you have a business, you should
create your own Facebook Page for it.
This is the same as your profile. By
having a page for your business, you
take full advantage of the site by
allowing people to interact with your
business. It also helps build your
brand.

When someone on Facebook participates
in your site, you know that you’ve won
their support and potentially their
business. They treat this page as they
would any of their friends. People can
write on the wall and participating
in the experience of your page or
profile.

It’s your job to encourage this
interactive experience by adding
applications, quizzes, games, starting
a group, etc. Basically, you need to
pick the activities that make sense
for the brand you’re trying to build.

- FACEBOOK BEACON

This is another service that Facebook
offers that can help your business by
promoting it to your Facebook friends.
Beacon allows Facebook to interact
directly with your site by posting
news about your business on your
friends’ news feeds. For example, you
may specify that you want your friends
to know when someone purchases a
product or when a new product is
released. In order for it to work you
need to paste some code to your site.

This feature works because it helps
enhance participation with your
Facebook Page, with your company’s
site, and with your brand. It can
also help increase the word-of-mouth
potential for your company, service,
or product.

Are you afraid this will affect the
user’s privacy or your business
privacy? The people on your friends
list have the option to deny the
updates. This helps protect your
privacy as well as their’s.

- FACEBOOK INSIGHTS

If you want to run a business and
use Facebook as a tool, it’s natural
that you’ll want to know some
statistics as to who is participating
in your Facebook Page and clicking
on your Social Ads. This is exactly
what Facebook insights are. It’s a
tool that gathers data so that you
can determine if your campaign is
successful.

Once you gather this data, you can
determine if your business, product,
service, or brand are spreading
virally or not. Facebook is powerful
because of the word of mouth aspect.
Facebook Insights helps you gauge
just how successful your attempts
truly are. Not only that, but it also
helps you get data concerning
demographics, which can help you
target your promotional campaign even
better.

- FACEBOOK PLATFORM

Facebook Platform allows your
programmers to design applications
that will interact with the site and
help enhance the user experience. In
order for this to work, you have to
make an application that will be fun
for people to use. The idea is that
they’ll enjoy the application and
pass it along to their friends, which
will give your business more reach
and expand your user base.

There are different kinds of
applications you can design. Quizzes,
games, and interactive tools are all
popular. For ideas, visit the
Applications page on Facebook to get
a feel for what designers are coming
up with and which applications are
the most popular. Whatever you design,
it needs to help build your brand on
the site.

- FACEBOOK POLLS

Facebook Polls is a valuable tool that
you can use to determine certain things
about your business. For example, if
you’re thinking of launching a product
that can target a certain demographic,
you can give a poll to those who
pertain.

This feature works because you have
access to the demographic information
such as age and marital status if the
users are on your friends list. You
can use this information to focus your
efforts on only those who are relevant.

Taking advantage of these tools can be
an advantage for your business.