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One Site – One Theme

It’s important to note that you shouldn’t try to optimize your home page for more than one theme. They just end up weakening each other’s strength
when you do that. By using simple links to your alternative content, a link to your humor page can get folks where they want to go, and then you
can write your humor page as a secondary index optimized toward a humor theme. In the end, each page should be optimized for search engines for
the main topic of that page or site section.

Search engine optimization is made up of many simple techniques that work together to create a comprehensive overall strategy. This combination of techniques is greater as a whole than the sum of the parts. While you can skip any small technique that is a part of the overall strategy, it will subtract from the edge you’d gain by employing all the tactics.

Affiliate Sites & Dynamic URLs

In affiliate programs, sites that send you traffic and visitors, have to be paid on the basis of per click or other parameters (such as number of pages visited on your site, duration spent, transactions etc). Most common contractual understanding revolves around payment per click or click
throughs.

Affiliates use tracking software that monitors such clicks using a redirection measurement system. The validity of affiliate programs in boosting your
link analysis is doubtful. Nevertheless, it is felt that it does not actually do any harm. It does provide you visitors, and that is important. In the case of some search engines re-directs may even count in favor of your link analysis. Use affiliate programs, but this is not a major strategy for
optimization.

Several pages in e-commerce and other functional sites are generated dynamically and have “?” or “&” sign in their dynamic URLs. These signs
separate the CGI variables. While Google will crawl these pages, many other engines will not.

One inconvenient solution is to develop static
equivalent of the dynamic pages and have them on
your site.

Another way to avoid such dynamic URLs is to rewrite these URLs using a syntax that is accepted by the crawler and also understood as equivalent
to the dynamic URL by the application server. The Amazon site shows dynamic URLs in such syntax. If you are using Apache web server, you can use Apache rewrite rules to enable this conversion.

One good tip is that you should prepare a crawler page (or pages) and submit this to the search engines. This page should have no text or content except for links to all the important pages that you wished to be crawled. When the spider reaches this page it would crawl to all the links and would suck all the desired pages into its index.

You can also break up the main crawler page into several smaller pages if the size becomes too large. The crawler shall not reject smaller pages,
whereas larger pages may get bypassed if the crawler finds them too slow to be spidered.

You do not have to be concerned that the result may throw up this “site-map” page and would disappoint the visitor. This will not happen, as
the “site-map” has no searchable content and will not get included in the results, rather all other pages would. We found the site wired.com had
published hierarchical sets of crawler pages.

The first crawler page lists all the category headlines, these links lead to a set of links with all story headlines, which in turn lead to the news stories.

Page Size Can Be A Factor

We have written above that the spiders may bypass long and “difficult” pages. They would have their own time-out characteristics or other controls that help them come unstuck from such pages. So you do not want to have such a page become your “gateway” page. One tip is to keep the page size below 100 kb.

How many Pages To Submit?

You do not have to submit all the pages of your site. As stated earlier, many sites have restrictions on the number of pages you submit.
A key page or a page that has links to many inner pages is ideal, but you must submit some inner pages. This insures that even if the first page
is missed, the crawler does get to access other pages and all the important pages through them.

Submit your key 3 to 4 pages at least. Choose the ones that have the most relevant content and keywords to suit your target search string and verify that they link to other pages properly.

Learn how to position yourself with these SEO videos
http://businesspromembers.com/ttraffic/