Query-Dependent Factors

1 The HTML title.

2 The first lines of text.

3 Query words and phrases appearing early in a
page rather than late.

4 Meta tags, which are treated as ordinary words
in the text, but like words that appear early in
the text (unless the meta tags are patently
unrelated to the content on the page itself, in
which case the page will be penalized)

5 Words mentioned in the “anchor” text associated
with hyperlinks to your pages. (E.g., if lots of
good sites link to your site with anchor text
“breast cancer” and the query is “breast cancer,”
chances are good that you will appear high in
the list of matches.)

Blanket Policy On Doorway Pages And Cloaking

Many search engines are opposed to doorway pages
and cloaking. They consider doorway and cloaked
pages to be spam and encourage people to use
other avenues to increase the relevancy of their
pages. We’ll talk about doorway pages and
cloaking a bit later.

 
Meta Tags (Ask.Com As An Example)

Though Meta tags are indexed and considered to
be regular text, Ask.com claims it doesn’t give
them priority over HTML titles and other text.
Though you should use meta tags in all your
pages, some webmasters claim their doorway pages
for Ask.com rank better when they don’t use them.

If you do use Meta tags, make your description
tag no more than 150 characters and your keywords
tag no more than 1,024 characters long.

Keywords In The URL And File Names

It’s generally believed that Ask.com gives some
weight to keywords in filenames and URL names. If
you’re creating a file, try to name it with
keywords.

Keywords In The ALT Tags

Ask.com indexes ALT tags, so if you use images on
your site, make sure to add them. ALT tags should
contain more than the image’s description. They
should include keywords, especially if the image
is at the top of the page. ALT tags are explained
later.

Page Length

There’s been some debate about how long doorway
pages for AltaVista should be. Some webmasters
say short pages rank higher, while others argue
that long pages are the way to go. According to
AltaVista’s help section, it prefers long and
informative pages. We’ve found that pages with
600-900 words are most likely to rank well.

Frame Support

AltaVista has the ability to index frames, but
it sometimes indexes and links to pages intended
only as navigation. To keep this from happening
to you, submit a frame-free site map containing
the pages that you want indexed. You may also
want to include a “robots.txt” file to prohibit
AltaVista from indexing certain pages.

What Your Website Absolutely Needs

This section will go over some of the most
important elements that a page that hopes to get
high research engine rankings needs.  Make sure
that you go through this while section very
carefully as each of these can have a dramatic
impact on the rankings that your website will
ultimately achieve. Don’t focus solely on the
home page, keywords and titles.

The first step to sales when customers visit
your site to see the products they were looking
for. Of course, search engine optimization and
better rankings can’t keep your customer on your
site or make them buy.

The customer having visited your site, now
ensure that he gets interested in your products
or services and stays around. Motivate him to
buy the product by providing clear and
unambiguous information.

Thus if you happen to sell more than one product
or service, provide all necessary information
about this, may be by keeping the  information
at a different page. By providing suitable and
easily visible links, the customer can navigate
to these pages and get the details.

For more SEO details on video
http://businesspromembers.com/traffic/