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The type of hype we are going to be most interested in is the exaggerated or flat out incorrect information that is out there pertaining to either starting or running your own business or of computer or internet-related business issues that might affect a business person today.
For the most part the type of mis-information that is most harmful to the startup business person is the misleading or exaggerated claims of success from those who just want to sell you a kernel of an idea and need to make you believe that they are more of an expert then they are.
If they hire real experts to create the work for them or research and provide you the fruits of their labors then all the hype and excitement they use to sell you on their concept is a good thing, since it gets you to look at a potentially money-making deal.
It is when they don’t care about quality of what they offer and just want to make money from those who are gullible and naive enough to buy into buying their get-rich-quick scheme that it causes problems.
We’ll try to go over every aspect of the sort of hype you commonly see on the internet today as well as how to recognize it, some of the more common myths, hype that you are going to run into, and how to discern the kernel of truth (Good or bad) that exists within each. Let’s start with some common myths that are out there about starting your own business.
Startup Business Myths
To give you an example and discuss a few of the many myths that cloud the concept of starting a small business, let’s go over five of the most common myths that typically surround the small business owner and discuss their merits and the facts in each instance.
First and foremost it is important not to listen to too much of the negative statistics and fear-mongering that commonly are thrown about because just as hearing ‘the odds of successfully negotiating an asteroid field’ for a common pilot don’t necessarily apply to certain skilled Star Wars hero’s : In the same vein, the statistics of people who didn’t do their homework or research into their market might not apply to you.
In short many of the things you will hear and run into are not facts – they are urban legends, misconceptions about starting a business that have been repeated so often, that many people now believe them to be true even when they common since should tell them different.
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