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Think about how important your reputation is to you.  Do you
want to be known as an honest person, a hard working person, a
kind person, a successful person?

I certainly want to be known as all of those things.  I want
everyone who meets me to think those things about me.  I want
people to be able to respect me.

You may think that you don’t really care what people on the
Internet think of you.  They don’t really know you in person,
but you should care what they think, if you want to make the big
bucks online.

For one, people have to trust you if they are going to buy from
you, plain and simple.  They are pulling out their wallet and
giving you money, trusting that you’re going to deliver a very
good quality product.

They trust you to deliver great customer service.  They may want
to ask you questions and they want to believe that you will
answer them.

Your reputation to deliver great quality products is also going
to be important to a potential customer.  It gets a lot easier
to sell products in a market if you have a good reputation.

You start getting repeat customers and those repeat customers
tells their friends and so on.  Once you make a name for
yourself, people tend to believe that you will keep putting out
great products. 

Another thing that it’s going to do is draw people towards
you.  What I mean by that is people who are selling products in
your market will do business with you.

They will approach you with joint ventures.  They will do a
favor for you, maybe if you do one back to them.  It’s also a
lot easier to approach other people.

It’s a lot easier to find joint venture partners.  It’s a
lot easier to find people to promote your business.  You can do
a lot of other things to promote your business.

People will ask if they can interview you, you can get a lot of
publicity that way.  They will end up putting up that interview
on their website or put it in a newsletter or send it to their
mailing list.

People will start to look up to you.  You can network and make
friends, they can do you favors for you or give you new ideas
and so on.  You can build up your own army of people to help
promote your business for you.

In return they are getting knowledge and some favors from you.
It’s important to rely on other people to do certain favors
for you, it really speeds up the process and improves your
business.