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5 Important things an affiliate program owner must
not do are outlined below.

If you commit these mistakes you will fail to recruit
any affiliates, and your current affiliates will
leave your program and go to your competitor.

1.   Don’t compete with your affiliates in the same
advertising channels particularly Pay Per Click (PPC)
campaigns. This is unfair because you the merchant
may have more capital outlay for advertising than
your affiliates. This could discourage your
affiliates. Competing with your affiliates in PPC
may result in the merchant and his affiliates
driving each other’s advertising costs.

 

2.   Don’t under-pay your affiliates or cheat them
in any way. Some merchants are very stingy with
their affiliates and are not generous enough to
their affiliates.

 

3.   Don’t have customer management practices that
could damage your reputation as a company.
Affiliates want to promote products and websites
that are professional and are of high integrity.
If you tarnish your reputation as a merchant, you
risk losing your affiliates and getting negative
reviews which will make any potential affiliates
avoid joining your program.

 

4.   Don’t have a poor quality sales page that
doesn’t convert. Never neglect your sales page,
and keep looking for ways to improve it and make
it convert better. 

 

5.   Don’t neglect your affiliates. Some merchants
don’t keep in touch with their affiliates, which
makes the latter feel neglected and not valued.
Always communicate with your affiliates and help
them when they need help. Be available by email,
on a forum if you have one, or by telephone. Very
quick emails or short chats with your affiliates
makes a huge impact in motivating your affiliates.

Well-managed affiliate programs can bring a
merchant vast amount of success. However, it
takes efforts in looking after your affiliates
so that they will stay in your program, remain
devoted and bring many sales. Avoiding the common
mistakes which merchants make will help you to
grow your affiliate program.