Social Media Profile Tips

1) You could add your age and your mental characteristics to your web site profile. Many people add their best habits and total net worth. A final point is you can add your favorite luxury car and yard game.

2) You may advertise the awards you won and your heritage in your social profile. Plenty of people advertise airports they traveled on and their biggest pet peeve. To close you might add your favorite lifestyle and word game.

3) You can air your best childhood memory and you physical characteristics to your forum profile. Various people list antiques they owned and the no. of years they worked as an employee. A last point is you should add your favorite leg exercises and words.

4) You might list the best choices you’ve made and workouts you’ve done to your member profile. Tons of people announce the appliances they owned and the years they’ve owned their business. In ending you could add your favorite law and winter sport.

5) You could announce your best college memory and wishes that came true to your follower profile. Some people author the bad habits they quit and their yearly career income. A end point is you can add your favorite language and wild animals.

6) You may author your best family vacation and about your neighbors to your chat profile. A number of people bring up beaches they’ve visited and the year they retired. To end you might add your favorite landmark and web site.

7) You can bring up your best friends and where your meant spouse to your networking profile. Certain people broadcast the best compliment they’ve got and their work stories. And finally you should add your favorite kid game and weather.

8) You might broadcast your best friends in college and what web site you often visit to your friend profile. Several people catalog boats they’ve owned and their work goals they’ve completed. In closing you could add your favorite joke and water sport.

9) You could catalog your best friends in school and weird things you’ve done to your blog profile. Numerous people add buildings they own and what music they listen too. And lastly you can add your favorite jewelry and visuals.

10) You may list your best memory as a children and the weight you’ve lost to your subscriber profile. Many people chronicle cabins they own and what movies they’ve watched. To finalize you might add your favorite investment and video game to it.

11) You can chronicle your best memory of your friends and your current weight to your messaging profile. Plenty of people comment on canyons they’ve visited and what magazines they often read. And to end you should add your favorite invention and vehicle.

12) You might circulate your best memory of your grandparents and weekend activities to your fan profile. Various people communicate cars they own and ways they’ve made money fast. In conclusion you could add your favorite indoor sport and vegetable.

13) You could comment on your best memory of your parents and your normal weekday activities to your web site profile. Tons of people compose celebrity parties they’ve attended and types of outsourcers they hire. And to conclude you can add your favorite indoor hobby and vacation activity.

14) You may communicate your best memory of your pets and wedding descriptions to your social profile. Some people convey cites they’ve lived in and the types of offline products they sell. To conclude you might add your favorite individual sport and vacation.

15) You can compile your best memory of your spouse and volunteer work you do to your forum profile. A number of people add the expensive clothes they own and trademarks they owned. A final statement is you should add your favorite ice cream and typical day.

16) You might compose your best physical features and vegetables you ate to your member profile. Certain people demonstrate clubs they’ve went to and things invested they’ve in. In summary you could add your favorite hotel and type of music.

17) You could construct your best vacation as a kid and values/moral ethics you have to your follower profile. Several people depict computers they’ve owned and subjects they’ve self studied. A last statement is you can add your favorite hot drink and type of movie.

18) You may convey your big tests passed and types of pets owned to your chat profile. Numerous people describe concerts they’ve attended and their savings account size. To close you might add your favorite home and tv shows.

19) You can craft your birth place and things you taught children to your networking profile. Many people disclose countries they’ve lived in and their salary amount. A end statement is you should add your favorite holiday and tv.

20) You might demonstrate your birthmarks and things you fixed to your friend profile. Plenty of people discuss countries they’ve visited and their resumes/applications. In sum you could add your favorite hobby and tricks.

21) You could depict your body fat percent and things you collected to your blog profile. Various people dispatch cruises they’ve taken and their religion. As a final point is you can add your favorite hip hop music and training.

22) You may describe your body tone and things you cherished to your subscriber profile. Tons of people display their current location and raises they’ve got. To finish up you might add your favorite healthy food and toy.

23) You can disclose your books you’ve read and things you are proud of to your messaging profile. Some people divulge dances they’ve went to and promotions they’ve got. As a last point is you should add your favorite gift and tool.

24) You might discuss your calories a day and tattoos to your fan profile. A number of people describe their relationship with their boss and promotional tactics they’ve used. To recap you could add your favorite games show and tip.

25) You could dispatch your characteristics of family members and step parents names to your web site profile. Certain people draft their relationships with coworkers and promises/secrets they’ve kept. As a end point is you can add your favorite game and therapy.

26) You may display your children characteristics and star sign to your social profile. Several people email their relationships with friends and their professional partnerships. Lastly you might add your favorite furniture and team sport.

27) You can distribute your children names and spouse occupation to your forum profile. Numerous people describe their relationship with their grandparents and product reviews they given or received. To sum you should add your favorite fruit and taste.

28) You might divulge your children occupations and spouse name to your member profile. Many people exhibit their relationship with rest of their family and problems they’ve solved. Finally you could add your favorite forum and talent.

29) You could docket your Chinese sign and spouse characteristic to your follower profile. Plenty of people explain their relationship with their spouse and positive thoughts they’ve used. In the end you can add your favorite food and take-out food.

30) You may draft your clothes sizes and sports you play to your chat profile. Various people expose themselves as a son/daughter and positive visuals they used. To highlight you might add your favorite flower and table top game.

SEO Lesson 3

Introduction

As much as you can, try to rank on Google. Since it is searched so many more times than any other search engine, it can provide you with the most potential customers. In this lesson you’ll learn what it is that Google is looking for and you’ll begin to learn some of the strategies to get higher ranking.

Relevance

As you learned in a previous lesson, the strength of Google’s search is it’s measurement of relevance. They simply want you to find the most relevant information as the result of each search. They don’t want you to find a random list of topics that simply mention the same topic as what you’re searching for. Instead, they want you to easily find exactly what you’re looking for.

To do that, they have created a strong algorithm that helps to return relevant search results.

But how do you become relevant? How do you make your site to be more about the thing you’re talking about than other people?

Google has a suggestion. The guidance they provide is that you should make your site to be an authoritative site. They have tuned their algorithm to read various aspects of your site that will help them understand whether or not you are an authority on the topic.

This might sound frustrating to you, at first. After all, you simply want to sell high quality widgets to the world; you’re not interested in being the Encyclopedia Britannica of widgets! But Google’s “authoritative site” suggestion reminds business owners to think about it through the eyes of a potential customer.

Imagine this example from the offline world: You walk onto car dealership ABC and you are greeted by a car salesman. The salesman says to you, “I’ve got the perfect car for you: here is a sports car, the price is $75,000… sign on the dotted line.” You might feel the pressure that many people feel when they are searching for a car. Compare that to walking onto the lot of car dealership XYZ. An “automobile consultant” approaches you and asks how you are. They talk about what kind of car you’re looking at. They ask you about your needs. They show you literature that compares their car with many other cars. They even suggest that you take their car and drive around to the other competing dealerships and shop for cars there. They show you third party awards that the car has won. They listen to your needs and offer you two or three suggestions that might suit your needs as well as your budget. They discuss government safety tests, they give you free coffee and there’s a clown with balloons to entertain the kids.

Which one would you be more likely to purchase from? Probably the one that appeared to take an interest in you and to provide you with plenty of service and information, as well as third party endorsements. They didn’t even mind lending you their car because they knew that you’d check out all the other cars and come back in theirs… the last test drive of the day.

Google’s idea of an authoritative site, although not completely known, can be accurately estimated to include a variety of things that help to make one site more like the second dealership and a site that lacks those things more like the first dealership.

Age

You’ll find that many of the authoritative site concepts make a lot of sense from a consumer stand point. Although they make cost us some time and effort as site owners, those who are searching the information will be more likely use and enjoy your site. And, if you own a business, that’s exactly the kind of customer you want!

One of the things Google takes into account is the age of your site. Specifically, how long have you been up for and how long are you registered to own the URL?

These things are decided when you first buy your URL (although you can extend your registration through longer purchases).

Business owners with one year registrations notice a distinct difference compared to business owners with registrations of 5+ years. The thinking is, the longer you plan to be in the business, the better. After all, if you own a website for just a year, and customer returns 13 months later to get help, they will be disappointed and angered to discover that the product they purchased is no longer supported.

Conversely, a customer who buys from a site with a 5+ year registration has some kind of confidence that they will be around for some time to come. Yes, businesses can fold in spite of the best intentions, but Google is more likely to support your business if you buy it with the intention of surviving the first 5 years than if you buy a website and register it for only one year “just in case.”

And that makes sense. From a consumer’s point of view, would you prefer to shop from a store that sold its wares out of the back of a van, or at a shop that had a real building? If you ever had an issue with the product, you couldn’t go back to the van for a refund because the van might not be there.

Web site owners have also noticed a distinct difference in how long they have been up and running. One real-life example is where a business owner bought a URL with the intention of starting a business. His products were late in arriving, however, so he didn’t actually put his website online until 4 months later when they finally all arrived. Immediately, the site started advancing through the search results. It climbed fairly far quite quickly. Unfortunately, days later, he was made aware of an issue with the website (it unknowingly infringed on a copyrighted name owned by another company). The business owner purchased a new URL and transferred all his information to the new site. But that site did not do so well. Although there could have been other factors at play, one of the biggest factors was the age of the site. For, months later, the business owner’s new site was gaining ground it had lost during the transfer.

There’s another business owner who opens one site after another every six months to create mini-businesses. He has the right processes in place to plan ahead and he buys his URLs at least 6 months and sometimes a year in advance and just sits on them.

Again, think about it from the offline world’s customer perspective. Would you prefer to shop for something at a store that just opened or at a store that had been around for a while? Some items may not make a difference whether you buy them at one or the other, but other purchases might need to be thought through carefully before buying them from the brand new store. Do they possess the ability and know-how to do as good a job as the place that’s been in business for years?

Exercise

If you are going to start a website, consider buying the URL and not doing anything with it for a while (like a few months). If you already own your URL and are not seeing much traffic, be patient. Integrate some of the other ideas you see here and you may see an increase in your search rankings simply from getting older.

Also, check your registration. How long is your URL registered for? If you’re not sure, just run a Whois (www.whois.net) on your site to learn when your URL expires. Consider spending the money and buying a longer registration.

Summary

Google’s authoritative site consists of many things. Primarily, it means that your consumers will have the confidence that they’re going to someone who knows what they’re talking about and they’ll do business with someone who is not a fly-by-night company. That’s good news for e-tailers because turning your site into an authoritative site is a smart idea… it means more business.

Get Email Marketing Tips Advice You Can Use

Marketing emails can be an effective method of communicating with your customers. To make the most of your emails, you need to have an effective plan. The suggestions in this article are designed to help you create a marketing campaign that works. Read on to discover how to begin or improve your techniques.

Do not take up permanent residence in your readers inboxes. Remember that they email for a number a reasons, from work to family. You are probably sharing that space with other marketers. Send out messages often enough to stay on their mental radar, but more than once a week is probably going to annoy them and backfire.

When you are having your customers provide their email address to you during the sign-up process. Make sure that you have the clear disclaimer visible that you will be undertaking email marketing campaigns. Try to give the consumer an indication of how often you intend to make use of their addresses so that they are not unaware.

Try getting inspiration from your competitors or other people in your niche. Try signing up for their email campaigns to see what is working for them. This can give you a better idea of what you’re up against and why something may or may not be working for your own campaign.

Slowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.

Brand your emails with the same font, logo and colors that your website has. This way, someone reading your email will recognize you as soon as they start reading. This provides consistency in all of your materials, which is good to do because people would rather do business with someone they have come to recognize and trust.

Email marketing marches on, and the good old newsletter has become largely obsolete. Instead of sending around a general circular for all of your subscribers, expend the effort to tailor emails to the interests of their particular recipients. There are many robust programs and services that can help you do this automatically.

Leverage tracking data to send emails to small, targeted groups of your email subscribers. You can track what links or emails are especially interesting to your readers and use that knowledge to send them only the stuff that they might like. Doing this will not only keep them happy, but it can also substantially increase your sales.

Keep mobile users in mind when choosing the size of your message. You might be composing your emails on a monitor that has four or even five times the available pixels that a smartphone user has. Send your messages small or scalable so that everyone can read them easily and quickly.

As you can see, there are many ways to improve the content and quality of your marketing emails. By utilizing the techniques and hints contained in this article, you can improve your business. You can begin implementing them in your next campaign. You will be pleased with the results these tips help you create.

Expect Success With These E-Mail Marketing Tips

Email marketing is a marketing method that uses emails to promote your product or service to customers. To some, this can sound a bit difficult, but it really isn’t. Using email marketing to reach your customer base isn’t as hard as you might think, especially if you pay close attention to the tips in the following article.

Do what you can to make your email go into your customers’ inboxes. You must work to get your email to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, your recipient may never see them. Check with customers to see if they are getting your emails, or if they’re no longer interested.

While extra graphics and other things that can easily be blocked by filters are unnecessary and detrimental to your campaign, your company logo does need to be included in order to make things’ consistent, familiar, and professional when you are in contact with prospective customers. Failure to do this will harm your email marketing campaign immensely.

For maximum accessibility, send your email marketing messages as multipart format. Any email clients that support HTML or have it user-enabled will show your content in HTML format. However, if someone receives your email and only allows text content, that is what they will see.

Doing this allows everyone to see your message, regardless of their client or settings.

Beware of including attachments to your email marketing! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.

Use plain text. Plain text emails will be received as more personable and HTML can be more difficult for some people to read. Some email readers may even prevent the delivery of HTML, depending on user settings. Plain, simple text will always be easy to read and very well received.

When following up with clients, you might want to consider sending a follow-up email to them that provides a rebate offer. Try attaching a comment onto your email that tells them to call right now. The end of this email can claim to take a position on this offer immediately.

If you are going to incorporate graphics into your e-mails, you should make certain that the e-mails are still readable if the recipient chooses not to display those graphics. A great way to do this is to utilize ALT tags so that replacement text will be displayed when the images cannot be displayed. It might also be a good idea to place the bulk of your images near the bottom of the e-mail.

Hopefully now that you have read this article, you are a little less intimidated by email marketing. The widely used marketing practice is fairly simple to implement and can be adapted in no time at all. Simply remember all of the tips that you read here and you will be on your way to using emails for marketing.

Expand Your Business With The Help Of Internet Marketing

It’s a fact that the internet is here to stay, and its influence over the way people shop is ever-growing. A concerted internet marketing effort is vital for almost every sort of company. This article will present a few easy tips that can boost the impact that online marketing can have for your business.

Tell a story about your product. Explain how you developed your product, to meet a pressing problem that no one else had addressed or how it helped you work your way through college. Puppies and cute kids never hurt, but try to keep it relevant to the product itself and help the customers consider how it could help them, too.

Try upselling your customers. When they reach an older page on your site, provide them with links to related newer products. This may cause them to add additional items to their orders, as they may see it as a convenient way to save by purchasing related items at the same time.

Ascertain that the style of your website is appealing and does not detract customers due to poor design. Your logo should match identically, as you do not want to market an outdated version of your design. Try to make your website as appealing and contemporary as possible for a comfortable viewing experience.

Internet marketing can be a bit confusing as you’re just starting out, so it’s important that you only attempt to do one thing well at a time. For example: If you’re reading multiple tips, start at the top of the list and work your way down, not moving on to the next until you fully understand the previous.

The basic goal of internet marketing is not only to attract customers to your website but also to actually have them make a purchase. You can increase your chances of reaching this goal if you offer a variety of payment options and simplify the payment process. In addition to online credit card payments, give them the option of calling a phone number to provide you with the information. Many people are uncomfortable with entering personal information online. Accept checks and money orders. Request, the information that is essential. Limit the amount of steps it takes to complete the transaction. Make it easy on your customers, and they will respond.

One good internet marketing practice is to offer rewards to repeat customers. Repeat customers already demonstrate admirable loyalty, and an online business that rewards such loyalty can only strengthen it. Even the smallest reward has a beneficial effect. Surprise bonuses and clearly-advertised rewards both have their advantages. Combining both strategies can offer the best results.

Don’t forget that it’s important to go local. Local revenue can actually be stronger than internet if you are marketing a product that you sell offline as well. Check out your local phone book companies and directories, and get yourself listed. Some of these will even allow you to post a bigger advertisement for a small fee.

These tips can help many businesses and website owners improve their internet marketing efforts. Marketing online is a powerful way to reach a vast pool of potential customers. Tapping into that pool can increase the exposure and the possible profits of your business, no matter what your field of work is.

10 Ideas For Using Private Label Rights Products

#1:

Video Marketing – Take those PLR articles you have and create a slideshow
video with a voice reading the article on the video. You could do several of
these, then submit them to the top video directories for a ton of backlinks to
your current site or blog!

#2:
Blog Posts – Any type of PLR content makes great blog posts. Search your hard
drive and organize your PLR content into the niches their realted to. Then
take the first product and create a blog post with it and set up your system .
You could chop up ebooks, reports, videos and post them. You could also post
PLR articles as they are. When you get one niche blog going, move on to
another niche! This will give you multiple streams of income!

#3:
Create a Paid Newsletter – Find several different ebooks in one niche. Then
use the information to create a monthly newsletter, and charge for access!

#4:
Your Own PLR Product – Combine several PLR products and create your own unique
PLR product. (Make sure you have the right to offer rights with the content
you use.)

#5:
Video Product – Take an ebook you have PLR to and either turn it into a video
series yourself or pay someone over at Guru.com to do it for you. This will
give you an instant unique product you could sell. With this tactic you could
be in several niches with several different products.
Again, that means multiple streams of income!

#6:
Article Marketing – Rewrite PLR articles and post them on as many web 2.0
properties (Squidoo, HubPages, Weebly, BlinkWeb, etc.) This is another great
way to get tons of backlinks to your money site!

#7:
Affiliate Tools – So do you have your own products? Then use PLR content to
create brandable reports that advertise your product. Then allow your
affiliates to brand them with their own affiliate links.

#8:
Go High Ticket – Bundle several PLR products in the same niche together and
turn them into a physical product. You can charge a lot more for this kind of
product, so you’ll be making more money!

#9:
Free Offer – You can turn a PLR product into a free offer that you use to give
away from a squeeze page. This will also allow you to have something to entice
people into giving up their name and email address and you can build your
list.

#10:
Back End Products – FYI you’ll never get rich selling 1 product. So take all
those PLR products you have collected and turn them into backend products that
you can sell to your existing customers.

SEO Lesson 2

Introduction

In this lesson we’ll learn about the key players and what they do. We’ll also begin to introduce some early concepts that we’ll get back to in later lessons. Don’t worry if you don’t fully understand a concept mentioned in this chapter, as it will be picked up again later. But first, let’s talk about the key players.

Who decides what?

You could spend all day studying different SEO methods and trying to implement them into your site. You’ll struggle and sweat and suffer as you try to discover what every search engine requires in order to appear on their site. There are hundreds, if not thousands of search engines out there. So how do you decide what to do? Which search engine’s SEO algorithm do you attempt to comply with in order to rank higher in their search.

Do you go with some of the bigger search engines and compete with the many, many other businesses who compete in your field? Or do you go to the smaller engines where there might not be as many fish in the fishbowl?

The solution

The solution we recommend is this: The big players have partnerships with many of the smaller search engines. Although there may be more competitors on the big search engines, there are also far more searchers. And, on the smaller engines, those searchers are still searching with a site which partners with the big players. So it makes sense to stick with the big players.

So who are the big players we recommend?

If possible, do what you can to appear on the top of Google, Yahoo, and MSN. Most people work hard to appear at the top of Google, which will usually help them appear near the top (but not necessarily the top) of Yahoo and MSN. Being high up on all three search lists is a great place to be.

For example, the following list is a brief partnership with some of Google’s

www.alexa.com

www.aol.com

www.askjeeves.com

www.bizrate.com

www.comcast.net

www.dealtime.com

www.dogpile.com

www.earthlink.com

www.excite.com

www.infospace.com

www.mamma.com

www.metacrawler.com

www.mysearch.com

www.myway.com

www.netscape.com

www.nifty.com

www.searchalot.com

www.searchresult.net

www.sportsline.com

www.sympatico.ca

www.webcrawler.com

But what happens if there is already a strong list of competitors in the top ten or twenty spots? What can you do then?

There are a few options. One is paid and one is a free option. The paid option is to purchase a sponsored link on the top of those sites. Admittedly, that’s not SEO, but it’s a good way to appear in the top results of the searches you want to appear in.

But, if you want to try to get to the top for free, using SEO, be prepared to spend some time and effort on it!

Here’s how you do it:

Find out what the top guys are doing and simply do it better. We’ll go into depth in future lessons about this, but our basic recommendation is to simply find out how the top 3 search results URLs got into that position and do whatever they’re doing (just do it a little bit better). You should be able to get to the top, too. If you don’t, you may not have hit on all of the things that your competitors are doing.

Exercise 

1.      Identify the main keywords you might use to describe your business - the keywords someone might search if they are looking for you.

2.      Create a Word document or Excel spreadsheet for each of the keywords you’ve identified. Create a table with 3 columns and 10 rows. Each column will represent one of the 3 search engines: Google, Yahoo, and MSN.

3.      Type those keywords into each of the search engines and copy the name of the company the company’s URL into your table. The top returning site should be in the first row, the second-from-the-top site should be in the second row, etc. This will be your master document and you can use it in upcoming lessons.

4.      Now look at the top 3 (or, if you have the time, the top 5) sites for each keyword in each search engine. What do you notice? What similarities do they share? What differences? At a glance, are you able to identify what some of the SEO factors might be?

If the job is impossible

One method used by some successful companies is to literally ignore Google altogether for natural searches. Instead, they work at improving on MSN and Yahoo and instead use Google AdWords to appear at the top of Google. This is a smart way to go, since many of their competitors are worrying more about Google and less about Yahoo and MSN. Since there are so many people competing for the top spot on Google, it might make sense to take advantage of the excellent Google AdWords program to help you get noticed.

Google AdWords is Google’s pay per click advertising method which uses 4 lines of text (including a title line, two body lines, and a URL line). If you look on the right hand side of nearly any Google search, you’ll see them. They are ranked by a combination of popularity (clicks per impression) and bid price (advertisers submit a secret bid and Google places them accordingly).

The advantage of AdWords over other forms of advertising is that the AdWords ads are tied to a specific keyword and when that keyword is searched, your AdWords ad appears. That means the person who sees your ad is already looking for the product you’re selling. In business, these are called “warm leads.” When they click on your site, they’re already interested in learning more. Compare this to television advertising, which shows the same expensively produced commercial to many people, regardless of whether they’re interested in your product or not (or even paying attention to the television!).

Many businesses survive from AdWords advertising alone. If you find that Search Engine Optimization is not getting you to the top of the list fast enough, this might be a superior alternative for you.

Summary

Rather than worrying about appearing on all of the search engines everywhere, strive to appear on the bigger search engines, because they usually have partnerships with the smaller ones anyway. So appearing on the bigger search engines will mean that you’ll likely appear on the smaller ones.

Free Traffic Strategy

SEO Lesson 1

Introduction

If you have a website - whether it’s an online store or simply an informational site - you have likely heard about SEO. It’s like high school peer pressure: “everybody’s doing it!” SEO has become the name of the game if you want to enjoy higher rankings in search engines.

Getting people’s attention

Long before there was an internet, people worked hard at getting someone else’s attention. Stores used billboards that were shocking and unusual, television commercials struggled to get and keep the attention of people. Even door-to-door vacuum cleaner sales men would dump dirt on the clean carpets and vacuum it up.

If you run a business you know that there is plenty of competition out there and each one of your competitors is working just as hard as you to get the attention of the consumer. Then the Internet came along and it got a whole lot worse.

History of SEO

In the early days of the Internet, it was mainly used by government, military, and technical types to keep in contact with each other. It didn’t have a real commercial use; it was fairly functional.

Then, as time changed and “regular people” started going onto the internet, it became a tool to communicate and be informed, then it transformed into a place be entertained and to buy things.

Search engines were developed to help people find things. That way, people didn’t have to know the exact URL they wanted to visit before they went online. They could go to a search engine which operated as a central hub and type in their search request. The search engine would find sites related to that search and return them.

To find sites, search engines would send out “robots” or “spiders” which are little programs that crawl through a website and learn everything they can from your content and from the code (which is the part that no one can see but it makes your site function). Then they would report back to the search engine what they’ve discovered on your site and the search engine would then sort you based on what the robots learned. (It sounds very science fiction but it is really quite simple).

When you type into the search line the topic that you’re looking for, the search engine goes through its files and looks for websites related to that topic (as identified by the spiders) and lists them for you. In many cases, search engines list 10 URLs per page and typically those ten become the most clicked URL of all the ones in the search. (People will rarely click past the first 3 or 4 pages of a search if they haven’t yet found what they are looking for; they’ll just go and try a different word to search with). And, the higher on the list you are, the more often you’re clicked. (The 9th URL is clicked more often than the 10th. The 8th is clicked more often than the 9th. The 7th is clicked more often than the 8th, etc.) The 1st, 2nd, and 3rd place URLs returned in a search are click many, many more times compared to the ones further down the list.

So, as you can imagine, people sought feverishly to discover how to get onto the first page of a search and (more importantly) how to get in the top 3 spots. To do this, they learned what they could about what spiders and robots looked for and how search engines evaluated websites. When they learned this, they tweaked their websites to be more favorable. This is called Search Engine Optimization (SEO). Essentially, it’s the activity of making adjustments in your website to appear higher on search engines.

And it is big business. If you were to Google “SEO” you would find many people claiming to have found the secret to Search Engine Optimization, promising higher clicks to people who buy their programs. The reality is that each search engine uses a variety of things to determine how it ranks websites.

Individually, each factor used by the search engines may not mean much, but when put together in a calculation (an “algorithm”) the search engines wield a lot of power over where they think your website falls in the big scheme of things.

So what are the factors? Most of the search engines keep their algorithm a secret now.

Not too long ago, it was common knowledge about what made a website popular on the Internet. It was a combination of such things as meta tags (which are lines of code) and keywords on your website.

But unethical website owners, desperate to get ranked higher, took advantage of the algorithm’s factors and would do things like “keyword stuffing” to get ranked higher. Keyword stuffing is when they would fill their pages with keywords. It was incoherent to people. Sometimes, in order to appear more legitimate to the people who would be shopping at their site, they would change the font color of their keyword lists to match the background of their website, thus making them invisible. There are many unethical methods to accomplish this but there are many ethical methods as well. Search engines work hard to uncover the unethical methods and then build their search programs in a way to avoid ranking those unethical methods.

The Problem with SEO

The problem that users have encountered with SEO over the years is this: When one of the important factors in the algorithm becomes common knowledge, website owners put a lot of effort into their website to shape their site to comply with that factor (like keyword stuffing, for example). Unfortunately, that means that those websites are trading position on a search result for something else: they are trading position for usability. If you are a retailer and you are eager for the top spot, please heed our advice: loading up your site with one or two of the SEO strategies can only get you so far. When you do that, you’ll often make your site less readable and enjoyable for your viewers.

So, you may get a higher ranking, but you are not longer selling people your product nearly as well, for example. In upcoming lessons we’ll talk more about this problem and how to avoid it. It is very common today with keyword densities.

Why do search engines rank sites anyway?
What are they trying to achieve?

Relevance

In the early days of popular internet usage, search engines were filling their sites with banners and information and were trying to become “lifestyle portals” to help people live their lives (with calendars and email and file storage). Look at www.yahoo.com andwww.msn.com to see what we mean. Among the small fry in those early days, Google was slightly different. Their home page was simple. And it remains so today (www.google.com).

So how is it that Google became so popular with such a simple site? Google was ignoring the many other freebies offered by the other search engines in favor of finding the perfect algorithm. They wanted searches to be relevant.

Relevance means that when you type the word “car” into a search engine, you get back sites that are about cars. They don’t want to offer you search results with sites that sometimes contain a picture of someone’s favorite car, or a dealership selling used cars, or a site about auto insurance. All of these sites would mention “car” on them but may not be what you’re looking for.

Instead, a relevant search means that a search engine will return sites to you ranked in order of how much they are about cars. They don’t just rank them by keywords anymore (so those keywords stuffers won’t mess things up). Instead, they use a number of factors in a complex and secret algorithm to determine how relevant a website is to the words it uses on its site (and thus, how relevant it can be to you when you search for those words).

Although some retailers hate SEO because it means a lot of extra work for them, consumers should love it. Internet users should be glad that strict and improving SEO guidelines are in place because they can then have the assurance that their searches will only return the kinds of things they want to know.

Summary

The internet has come a long way! It’s here to stay and it’s always changing and fluctuating. If you own a website you’ll want to have your site appear high on a search. In the next lessons you’ll learn some good, smart ways to do that… without trading the readability and usability of your site.

How To Create Your Own Mobile Marketing Plan

It is, normally, pretty difficult to find a target audience that is as focused and easy to cater to than mobile marketing. People are on smart phones all day long and what better way to get your message out, than to the device that they hold closest to themselves each day. Check out some of the best tips in this article.

Use high quality short codes in your mobile marketing efforts! This will ensure that you create your own brand of the short code you use, and you won’t be sharing with another company that could easily utilize the system abusively, causing you issues in the long run. You will encounter a higher price, but that is the price of doing mobile marketing well.

If you are designing a mobile message, get the most mileage out of your next tact by also including something similar in your basic internet marketing campaign. This will work to ensure that your best material is distributed to as many people within your market as possible. There is no reason to keep your efforts separated.

Make you mobile marketing campaign fun. When customers are, waiting in line or waiting for a train or bus they turn to their mobile device as a source of engaging entertainment. Therefor mobile marketing offers should provide bite-size chucks of meaningful but entertaining information with an inherent sense of urgency.

Make sure that your website is mobile-friendly. Your mobile-friendly site should not be cluttered with graphics, and should only include basic but important information about your business that a mobile user can quickly get to. Mobile users do things quickly, and your site must display efficiently on their mobile devices if you want them to visit you often.

Make sure you’re keeping track of your social media presence as a mobile marketer. If you have a Facebook or Twitter page, you want to monitor what people are thinking of you and how many folks like/dislike you in general. This will allow you to fix some things to better cater to your audience.

Do not send unreasonable amounts of text messages to personal phones. Mobiles are very personal and many people do not appreciate being overwhelmed with marketing messages. Try to limit the number of messages to as few as possible so as to maintain a high level of satisfaction with your customer.

Relearn how to create successful landing pages in particular for mobile marketing. These landing pages need to be much more streamlined than regular landing pages if you’re hoping for lead-generating pages and overall customer acquisition. Take the time to learn this skill and it will pay off greatly for you.

Remember that mobile marketing works best to keep your current customers and not necessarily to attract new ones. This is because most mobile users are not browsing around the internet the same way PC users browse around theirs. Mobile users are hard fish to hook if they haven’t already nibbled on the bait.

In conclusion, marketing is not easy and neither is catering to your intended audience. There is a lot of great information in this article to help you understand what mobile marketing is and how to best use it for your own plan. Hopefully, you will be able to start using it today.

How To Become A Video Marketing Pro In No Time

In today’s high-speed world, you must now know how to use different forms of marketing to get your company’s name out there. One way to do this is by using video marketing. Even if you are not an expert in video marketing, this article will give you some tips to use this technique for your business.

Make sure that there is not anything in your marketing video that could offend people. Sometimes bad things can become good publicity, but you do not want to bank on that. Instead be sensitive to the various types of people that will view your video to ensure the the response is purely positive.

When thinking of a title for your video, thinking in terms of page rank and SEO. Each title should include primary keywords and alternative keyword’s as well proper HTML. Use a catchy title that is a play on words or a title that rhymes. The key to developing a good video title is making it memorable.

Don’t put off video marketing just because you don’t have the perfect equipment. Investing in high quality cameras, microphones, and editing software is a huge commitment, and one that you might not be ready to make. Instead, focus on the quality of your video’s content, designing it to draw viewers. After you have started a video campaign and seen that it is drawing customers, then you can choose whether or not to invest in expensive equipment.

Try submitting your videos to various video websites. YouTube is very popular and should be used, but don’t forget there are several video hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don’t go overboard since it can affect your page loading time.

Grab your viewers’ attention immediately. In the first 10 seconds of your video, something spectacular needs to happen. Use the “shock and awe” principle. You want to either “shock” your viewers or put them in a state of “awe”. Either way, you will grab their attention so they will watch the rest of your video.

How you sound on your video is as important as how you look. Is your voice wavering? Do you sound unsure of yourself? Do you say “um” or “like” a lot? Try to sound natural without seeming like a robot. If you can’t pull it off, ask someone else to be in the video.

Use questions to start a conversation. For example, show how you use the product you’re selling in your own life and then ask viewers to leave comments about how they use it. You may find some innovative ideas for your product which you can then show to everyone in future videos.

As you can tell, video marketing is not quite as hard as you might have expected. With the knowledge you learned from this article, you should now know how to use videos to really help get your name out there. Get started and watch your business grow to the size you have always wanted!

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