varietyshops.com

Are You Mobile Ready?

Published August 13, 2012

Watch this webinar replay below and get all the details on what you can do to get more traffic to your business.

Our marketing consultant will be glad to answer any questions you may have and get you set up with your own mobile app and platform to work from to generate more traffic to your store.

If your interested in our services after watching our free video then visit our site for price points and detailed description of the services we offer you the business owner. We will show you how to get more traffic thru the door of your store and how you can also save money on your promotions.

Watch this free video no strings attached to learn the methods we will help you implement and see how you can save money on marketing your business to make more income too.

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If you have any questions that have not been answered a consultant will be glad to help you. Call Joe 504–235–1485 or at the website you can request a call from a marketing consultant.

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Thanks for your time

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To your R.O.I.

Joseph Vaughn

Three Ways to Pocket More Affiliate Cash

Published May 28, 2012

Don’t Let These Thieves Steal Your Affiliate Commissions
The Quick and Easy Way to Pocket More Affiliate Cash

Affiliate marketing is one of the quickest and easiest ways to make money online. That’s because you don’t have to deal with product creation or customer service headaches. All you have to do is recommend products to desperate buyers. Then you sit back and collect your massive paychecks.

But beware: Your affiliate cash can disappear quicker than snow in June if you don’t protect your commissions. Here are the top three ways to start banking more affiliate cash as soon as today:

1. Stop using direct affiliate links.

You probably already know that it’s a good idea to cloak (hide) your affiliate links. Doing so will help ward off the link hijackers who switch in their affiliate ID for yours, and thus steal your commission when they buy the product. It also virtually reduces the number of buyers who “cut off” the affiliate portion of a link and go straight to the sales page (perhaps thinking that doing so will somehow give them a better deal).

But there’s another reason to use direct affiliate links: Namely, because you could end up with hundreds of “dead” links all over the Internet.

You see, if you make a blog post, Twitter about an affiliate product or include your direct affiliate link in an ebook, then what happens if the vendor stops selling that product? You’ll have dead links. Maybe hundreds of them.

If instead you use a redirect link, you can change the redirect link to point from the dead affiliate link to a similar affiliate product in just a minute or two. And in doing so, you could potentially save thousands of dollars in affiliate commissions.

2. Look for these common sales leaks.

If you don’t vet the sales process thoroughly, you may find that the biggest thief is the product vendor! Sometimes the vendor is just a new marketer who doesn’t know any better. Other times, you may find vendors who are deliberately trying to rip you off.

Here are some things to look for:

* Google AdSense ads on the sales page. Some marketers don’t realize that a sales page shouldn’t have any distractions, and that the only way to leave a sales page is via a back button or the buy button. Other marketers know exactly what they’re doing – you send them traffic for free, and they get the money every time someone clicks on their ads. Either way, avoid these vendors.

* Alternative payment options. Another sneaky way product vendors reach into your pocket is by offering multiple payment options on the affiliate landing page. This is only troublesome IF you don’t credit if the customer chooses a different option.

For example, if the vendor uses Clickbank for affiliate tracking, then obviously you won’t get a penny if the vendor encourages customers to call their orders in.

* Customer service reps that send visitors to a new page. Watch out for this sneaky trick: sometimes when a prospect has a question, the customer service rep (or the vendor) sends the customer to a different sales page. End result? You lose the commission!

3. Find out what loopholes the vendor will use to keep your money.

Here’s one last tip: Always read the TOS (terms of service) and affiliate agreement. Sometimes you’ll find outrageous payment thresholds that allows the vendor to legally keep your money until you reach that threshold! Other times the vendor charges a huge “accounting fee” just to cut you your check.

Summary

There you have it – three quick and easy ways to start banking bigger affiliate paychecks. To find out how the super affiliates keep those checks rolling in day after day, you can claim a free Silver Membership at AffiliateProfitsClub (normally $27.00) –

Just Use This Special Link For Access

Speedy Profit Creator – An Honest Review

Published May 9, 2012

Straightforward and right to the point… Speedy Profit Creator is the bomb. This thing is absolutely jampacked with content and not fluff. There are several components that make up speedy profit creator and every single one is worth its weight in gold. For starters there’s a free report, and this is a great place to start if you just want to get your feet wet before you dive in and make a decision on purchasing the product. Not that this purchase requires a family meeting or anything I mean it’s only five bucks! The free report is called the five-step jumpstart it to 15 page PDF that basically walks you through how to create a lean magnet to attract prospects into your business. The report comes with a video tutorial that actually shows you what to do. To add even more value they throw in two additional videos to teach you how to build a proper squeeze page drive traffic and monetize your lead magnet… Absolutely free they just ask that you spread the word on Facebook or twitter to return the favor.

So here’s what you get for five bucks, first of all the five dollar price is on the WSO offer. I’m pretty sure this thing sells for a lot more on the regular sales page so make sure you buy it through the WSO link so you can save some money. The basic offer gets you an entry-level membership to the site where you have access to all the promo tools so you can promote a product obviously the free report and the jumpstart videos plus the e-book and audio course. The e-book is 40 pages of instructional content packed with resource links. Most of the links are two pretty cool online websites that provide a free alternative to expensive software when it comes to creating digital products. There’s also links in there to some paid stuff and I can totally understand why they included these because they are truly helpful things and some pretty good deals too.

The e-book is very nicely produced and you can tell that this isn’t just something that got slapped together in 15 min. to try and bait people into a bigger one time offer or something like that. From the graphics of the layout this thing is first class with built-in internal navigation links and the works. There are seven sections to the e-book which cover:

Creating the plan
Selecting a product
Domain hosting
Modifying an existing PLR product
Creating a product from scratch
Creating graphics
Creating a sales page
Driving traffic

The e-book is very concise and my favorite part is that it comes with a very well produced audio version where each one of the chapters is a downloadable MP3 file that you can put on your iPod or on your desktop for later. You can also just click the play button for each chapter and listen to it right on the website so these are pretty neat features.

As a basic member you also have access to the resources page which are basically offers two similar products and there’s also a non-advertised free bonus in there which is totally free and I’m pretty sure I’m not allowed to mention what it is here but trust me it’s at least a $20 value and you’re gonna love it if you’re into private label rights products and product creation.

They also offer a $27 membership which is called the “pro member” I can’t stress how much this is worth the investment of an extra for $22. As a matter fact you should just go ahead and grab the Pro membership right from the jump because I assure you you’re gonna love this. They give you a PLR product library of 40 pre-created, in demand products that you can claim authorship on right away. And on top of that, you get 10 full-length videos that teach you exactly how to modify the PLR make it unique and create an entire sales funnel from scratch. They even give you the sales page templates and everything you need right there in the members area. So you literally have 40 products of your own to sell right away. Your own product catalog back and start making you money whenever you want and it only cost you $27!

Now if you’re really serious about your Internet business and you want to pop out your own information products often (which we all know is the way to keep the money coming in while you sleep) then you are definitely going to want to spring the extra 40 bucks and get the Mac daddy membership. For $67 you get everything I mentioned above and they also give you unlimited access to the product creation software for life. The software is basically a digital information products creation tool. You can easily make e-books and reports that look really really good by filling in the boxes with your own information and clicking the render button. So this is gonna save you a huge amount of time and you’re not have to fumble around with Microsoft Word or any kind of text editing software to create fancy looking e-books. It’s all right there, and it comes with the PDF manual and video tutorial to teach you how to use the software. But you probably won’t need the manual is this thing is dropdead easy to use.

As a Mac daddy member they also give you resell rights to speedy profit creator. Now you can sell the entire thing but as a reseller they let you sell the basic version and they supply the website, the sales video and everything you need to be up and running.

Inside the site you’ll also see offers for mentorship, done for you service and another product called my unfair advantage created by the same author whose name is Omar Martin. If you do some research on this guy and his company like I did, you’ll find that he’s the real deal. He’s been an Internet marketer for quite some time and he’s got a pretty big following plus he is also the creator of IMTrustWorthy.com which I’m sure you’ve heard by now.

Overall this thing gets 4 1/2 stars for me. I particularly liked the way that they presented the offer. It was very upfront no up cells are down sells. They simply laid out the three options and let you pick which ever one you want. Not many people do that nowadays and I can really appreciate an Internet marketer that is upfront and honest about his products. I can’t comment on their support because I haven’t had any issues to speak of. But they do have an FAQ as well as a support desk link inside of the members area. And get this they even give you their phone number so if you have any issues you can call them and speak to someone directly. All in all this is an awesome freaking product and you should buy it.

Here’s a link to their

Facebook Marketing

Published May 5, 2012

Facebook is a social networking website that enables users to generate a user profile, post pictures, post information and keep in touch with family and friends. There is absolutely no cost to join Facebook and members must be a minimum of 13 years old. There is no maximum age for Facebook users. Members are able to produce pages for their business, organization as well as fan pages.

Facebook has become a very popular place to show off a business, web page, services and products and even yourself. There are roughly half a billion Facebook users and that is more than a significant audience for anyone. Facebook marketing has become another strategy for internet marketers to make use of to advertise and market an organization, service or product.

The first step in Facebook marketing is to create your profile. Your profile allows other people to interact with you on a personal level. If it is a business, others may feel like it is really a local business even when it is half way around the world. Always add a picture to your profile. Visitors need to know there is a real person guiding this business. That gives the business warmth as well as character along with a bit of personality.

Ensure your wall contains solely pertinent information. Be respectful whenever you post something or comment on another person’s post and simply post things which are related to your subject material. Always remember that anything you post and send off into cyber space today, will stay there forever.

In the information section of your Facebook page is where the real Facebook marketing occurs. Note your business web address and appropriate business contact. If you have a local store too, put in the address so folks in your neighborhood may stop by.

When advertising for your business, always note that you can be found on Facebook. If you have a business website, include your Facebook link. If you market in print media, add your Facebook name so that other people can look you up on Facebook.

Encourage your Facebook followers by awarding them with badges and commendations. Possibly post a quiz once in a while and the first one to post the correct response receives a special badge.

Facebook marketing is all about having your information in front of as many people as you possibly can. The more friends you’ve got, the greater number of friends of friends will see your information or remark and decide to become Facebook friends.

To learn more about how to explode your traffic for free with Facebook, click here now!

STARTING A BLOG… Some Reasons To Consider. What About?

Published April 28, 2012

I can think of one main reason to build a blog is the ability to reach out to thousands of people in whatever niche you are targeting.

Lets say you are in the “Make Money” niche and you have some great tried and proven advice to give others and help them save time and money building there businesses.

Lets say you are in the “Diet” or “Nutrition” niche and you can save someone thousands of dollars and months of trial and error with selections you have already found to be beneficial to you.

There are millions of people across the world and if you can provide them with something of value then they will visit your site for years to come.

You can literally change the lives of hundreds of people for the better with the articles that you write on your blog.

Every article that you write is one that stays in cyberspace for a very long time. An article that you write today can still be viewed by hundreds of people 10 years from now. Every article you write builds up your blog and your library of knowledge.

There is a decision you need to make:

Do you want to blog to help people or you want to blog to make a living from the internet while working from the comfort of your home?

There are other reasons to become a blogger besides the two that I mentioned above.

I think it is possible to both blog because you want to help people AND make good money
from your blog because of the value that you provide to your readers.

The advice that I am going to give you is something that you should keep in mind for your entire blogging career right from the start: Focus on creating great content and fantastic value first.

Do not focus on gaining thousands of readers or making thousands of dollars a month from
your blog. If you follow all the steps in this guide, ie, good design, good seo, link building
etc in combination with fantastic content over a prolonged period of time, the readers and
dollars will come to you naturally. Trust me.

Website Traffic Do’s and Don’ts

Published April 20, 2012

We have covered a lot of information on traffic generation in the posts on this site here over last couple of weeks.
This post is devoted to cutting it down to the very basics – the do’s and don’ts of website traffic.
It will be followed up by a checklist to help you create and implement your traffic generation strategy.

Don’t – Assume you know how people are searching for your information.
Don’t – Try to take on too many traffic tactics at once.
Don’t – Wing it!
Don’t – Keyword stuff.
Don’t – Create duplicate content.
Don’t – Force yourself to work with a content style if you’re uncomfortable with it. If you’re not a writer hire one or create audio and video content instead.
Don’t – Buy more advertising than you can afford.
Don’t – Participate in Link Farms
Don’t – Waste energy trying to fool search engine spiders.
Don’t – Place keywords in your graphics – search engines don’t recognize them.
Don’t – Obsess about your competition.
Don’t – Post ONLY links to your website when engaging in social networking.

Do – Your keyword research!
Do – Choose traffic generation tactics that fit your skills, goals, and budget.
Do – Plan your strategy and tactics before implementing or doing anything.
Do – Create traffic goals. Know what you want to achieve and then plan how you’re going to achieve it.
Do – Implement testing and tracking measures to evaluate your goals and methods.
Do – Use keywords in your content naturally.
Do – Create original content that provides value to your audience and boosts your credibility
Do – Repurpose your content wisely and make the most from your content creation efforts.
Do – Use print, audio and video content; whatever suits your personality, skills and target audience
Do – Use a call to action whenever possible in your content so you can test and track its effectiveness
Do – Publish a biography with a link back to your site whenever publishing somewhere other than your website.
Do – Pay attention to the details. They matter!
Do – Venture into paid traffic generation tactics carefully and with a testing and tracking system in place.
Do – Work to earn quality links to your website from reputable and relevant websites.
Do – Make sure your keywords are included in the first paragraph, in your headings and in your title and meta tags.
Do – Use analytics to help you stay on top of your traffic results
Do – Make your content easy to read online
Do – Categorize and tag your content appropriately when using article directories, YouTube and iTunes
Do – Tag your audio and video on your website and include descriptions with keywords so the search engines can index your content
Do – Write press releases
Do – Register your business with online business directories
Do – Register your business with local search and optimize your site for local search keywords
Do – Research your competition. Find out what keywords they’re using, who they’re interacting with on social networking sites, what they’re blogging about, where they’re publishing content and who is linking to them.
Do – Create a social networking profile that represents your brand
Do – Consistently interact and provide value when networking
Do – Feel proud about linking to strategic posts and pages on your website when networking
Do – Comment on relevant industry blogs and create a user profile so other blog readers can visit your website
Do – Plan your traffic generation strategy with growth in mind. Your business is going to grow, and as it does, you can add new traffic tactics to your current strategy.
Do – Use the action steps we will list in our next post to get a firm grasp on where you want your business to go and how you’re going to get there!

Tune-Up – Testing and Tracking Traffic

Published April 19, 2012

Previously we discussed creating traffic generation strategy.

You created goals for each tactic in your strategy, right?
So how are you going to measure those goals?
How will you know what tactics are working?
How will you know if your traffic plan needs a tune up?

This chapter is devoted to testing and tracking your web traffic generation tactics.

Here are just a few things you can test and track.

• Click-throughs on social networking posts.
• Headline effectiveness
• Calls to action

Let’s take a look at how to test and track successfully.

Testing
Testing is essentially measuring various tactics or aspects of a tactic to see how it’s performing.

One example might be if you are utilizing article directories to drive traffic and you want to find out which type of article generates more links; a review or a tip sheet. This is testing. And there are various forms of testing that you can use.

The most basic is Split Testing and that’s where we’ll focus our attention. You can look into multivariable testing if you want to get more involved in this process, however, for most needs and purposes, split testing works just fine.

Split Testing
Split testing is quite simple in theory. It’s essentially testing one element of a tactic.

Say, for example, you want to test the effectiveness of a call to action in your articles you publish on article directories. You want to see which call to action generates more clicks through to your website.

The idea would be to essentially publish the exact same article with two different calls to action. The one that received more clicks through is the one that you would then rely on for future content and published articles. And in fact, many article directories support split testing with features that make it easy to isolate one element and test for it.

When done correctly, the data you receive is extremely accurate and beneficial. The disadvantage to split testing is that it can take a long time to gather accurate data and if you’re only testing one variable at a time.

In general it takes fifty actions to give you statistically relevant data, with a margin of error of about 12%.

Testing Tools

Where do you go to start testing? Basic testing can be handled internally. You can do it yourself or hire someone to track and compile the data. A simple excel spreadsheet will help you track your marketing data or you can take advantage of technology.

Online, there are a number of website tracking tools you can use. For example, Google Analytics enables you to evaluate customer response to different web pages and click-through rates on items you’re testing, like your sign up form.

Like most things Google, it’s free. We’ll talk more about Google Analytics at the end of this chapter.

Your website host may also offer helpful analytical tools to help you track relevant statistics. Additionally, there are a number of consulting firms and software programs available to anyone who is interested in multivariable or split testing.
Tracking

In an internet business you can test and track just about everything, however, because this report is devoted to website traffic, we’re going to stick to that topic.

Tracking is simply using the data available to find out how your customers and prospects found out about or made their way to your business website.

Did they?
• Click on an ad
• See a comment you posted on a blog?
• Read an article you published online?
• Find you via the search engines?
• Follow a social networking link?
• Follow a link posted on someone else’s blog?

You can also find out how many people visit your website each:
• Day
• Week
• Month
• And how that information compares to previous days, weeks and months.

And finally, you can learn which keywords people are using most often to find your website. Imagine how powerful that information can be!

As you can see this can be some very helpful and important information. It can tell you exactly which tactics are working and which are not. And it can tell you where to focus your efforts and if you’ve reached your website traffic goals.

As mentioned earlier, one of the most useful tools, and it’s free, is Google Analytics. You simply sign up for an account, create your code, and past it into your website code (or have your webmaster handle it for you.)

Here’s a rundown of what Google Analytics can tell you:
1 – Date Range. Use this dropdown box to select what date range you want to get data for. For example, if you want to see how many visitors you got in the last week select those dates in the dropdown box.
2 – Visitor Graph. This is a graph of how many visitors you got over the date range you selected.
3 – Visits. The number of visitors you got over the date range you selected.
4 – The number of web page views.
5 – The number of pages the average visitor visited.
6 – The bounce rate is the percentage of people who left your website without looking at another web page. In other words, they came to your front page and left right away.
7 – The average time spent on your website before leaving.
8 – What percentage of visitors are new visitors.
9 – Your dashboard where you can get more data.

Traffic Sources Menu

This is perhaps one of the most important menus in Google Analytics. This page allows you to get detailed data on where your visitors are coming from.
By learning where your visitors are coming from, you have a far greater chance of increasing your traffic successfully.

Generally, it’s easier to get more traffic from an existing traffic source than it is to try and find a new traffic source. Here are some of the important statistics you can get from the Google Analytics Traffic Sources menu:

Overview – The first page you’ll be taken to will have an overview of your main sources of traffic. It’ll break it down by Direct Traffic, Referring Sites and Search Engines.

In addition, it will also have your top traffic sources and top keywords.
Referring Sites – If you click referring sites, you can see the top websites that are sending visitors to you. If you find a website that’s working particularly well, you may want to consider trying to get even more traffic from that website.
Keywords – This is a crucial part of search engine optimization. Google Analytics will actually tell you what keywords people are using to find you.
By analyzing this data, you can improve your search engine rankings for those keywords and get even more traffic.

You can also take keywords that are doing well for you on organic search and bid on them in PPC. You could also take keywords that are doing well in PPC and optimize your site for them on search.
As you can tell, there’s a wealth of information that’s available to you. Look over your analytics carefully and extract the most valuable data.

Conclusion

Of course there are other analytic tools and services that you can use depending on your budget and the amount of information you’re looking for.
Knowing what works when it comes to traffic generation and where your visitors are coming from is an essential element to planning your strategy correctly and to making it work for long-term success.

Next we jump right into the main website traffic mistakes and outline the do’s and don’ts for generating website traffic. However, before you move on, there are two action steps to take.

Phases Of Business & How Your Traffic Generation Strategy Grows And Changes

Published April 18, 2012

We’ve covered the various traffic generation tools you can use with broad strokes; and you may have decided which tactic you’re going to start with. However, before you run out and start implementing these tactics, you want to do one very important thing – create a plan – a traffic generation strategy.

This is essential.
Not planning your traffic generation strategy means:

• Not knowing if each tactic is working
• Wasting your precious time, effort and money
• Floundering and struggling instead of achieving
Not fun, right?
On the other hand, planning your traffic generation strategy means:
• Knowing when you’ve achieved your traffic goals
• Knowing what tactics are working
• Eliminating users techniques that don’t work or fine-tuning them for better results
• Maximizing your time, energy & money
• Reaching profitability ASAP!

Of course, one critical component of knowing whether you’ve achieved your traffic generation goals is to test and track your goals and the tactics you’re using to achieve them. We’ll take a look at how to accomplish that in the next post.

For now, let’s get started on your Traffic Generation Strategy. Remember, this report is one part of a full business building series.

The traffic generation plan you create here will become part of your complete business plan. You’ll come back to your business plan on a regular basis to:

• Make sure you’re on track to achieve your goals
• Adapt and modify your tactics as your business grows and charges.
On that note, let’s take a look at what goes into creating your traffic generation strategy
Creating Your Traffic Generation Strategy
One of the biggest mistakes entrepreneurs make when trying to drive traffic to their websites is a failure to create a plan and to stick to it.

As mentioned in previous reports, as a business owner your number one task and responsibility is to plan your business. Experts recommend spending at least 25% of your time planning. Everything from your finances to your traffic generation strategy should be planned.

Here’s what to consider when planning your traffic generation strategy:

• What are your traffic goals?
• What tactics are you going to use to achieve those goals? This is of course what we’re talking about today.
• What is your budget?
• What goals do you have for each traffic tactic and how are you going to achieve them?
• How are your testing and tracking results?
• How will your tactics work together for maximum results?
• How often will you reassess, analyze, and plan your strategy?

There isn’t a right or wrong way to plan, what is important is that you do it. Having a plan will make sure you don’t miss a step, make mistakes, or skip over a potentially effective traffic generation tactic.

Changing Traffic Generation Tactics As You Grow-Switching Gears
It makes sense that your traffic generation tactics will change as your business grows and changes.

First Gear
Right now, you’re likely in first gear – You’re just starting out. This means you may:

• Have limited finances-tight budget. Aspiring entrepreneurs often have limited cash reserves. They certainly don’t often have thousands of dollars to spend on advertising campaigns, outsourcing, and content creation.
(What you do have, however, is your skills, knowledge and the entrepreneurial mindset to get the job done.)

The good news is that many of the best traffic generation tactics are 100% free.
• Have limited time-still working 9 to 5. Many entrepreneurs haven’t quit their day jobs. This is perfectly fine, but it does present you with a time challenge. The tactics you will likely focus on, therefore, are the ones that provide maximum traffic for as little time commitment as necessary.
Blogging and social networking, for example, can be accomplished before work, at lunchtime and after work.

• Have united resources-few partners and associates in your industry to help you. New to an industry, you might not have a solid support system or network of associates. That means you may be handling most of your business yourself.

This isn’t a bad thing. It’s the way most people start in business. If you have a qood chunk of money, time and resources-Great! If you don’t, no worries; many of the traffic generation tactics we’ve discussed are free and super effective (often more effective than the paid strategies).

Regardless, your traffic strategy should reflect your present circumstances and be designed to take you to the next level.
Here’s a quick Look at how your traffic Generation strategy might look at the various stages of your business growth:

Growth – First Gear

During the initial year or two when you’re just starting out, content marketing, linking, and article marketing may be where you focus your time and energy. As your business grows you may transition into blogging and social networking.

Adolescence – Third Gear

As you shift into third gear and have reached some of your initial long-term goals you will likely be strengthening your traffic generation tactics. Maybe your social networking tactics have really amplified and your blog is growing by leaps and bounds.
You’re still focusing on content marketing and article marketing as well. You’re also dabbling in advertising now that you have revenue that you can turn around and put back into your business.

Maturity – Fifth Gear

Business is zooming right along at this point. You’re now using most, if not all, of the major traffic generation tactics. Content, article marketing, blogging, linking and social networking are all streamlined and your advertising campaigns are fine tuned to generate the most traffic. At this point you may be willing to step outside of the box and take some risks.
As you transition through the gears, or stages of your business, you’ll also have traffic goals that coincide with each of your chosen tactics.

It’s important to know that your tactics will overlap. Your content and article marketing tactics will overlap with your goals to generate more incoming links. Your social networking tactics may overlap with your blogging and content tactics.

Conclusion

Planning your traffic generation strategy, including the goals and how you’re going to achieve them, is essential for success. It’s important to accept and realize your present strengths and weaknesses and to plan ahead for the future at the same time.
This chapter presents a number of action steps. Achieve them, plan your strategy, and you’ll be ready to implement them and surge forward.

Bloggers

Published April 17, 2012

Conclusion

Published April 17, 2012

We’ve just covered a number of basic traffic generation tactics. There are more tactics that we haven’t covered like viral marketing, contests and sweepstakes and, of course, special promotions.

As your business grows, you can take a look at some of these tactics. However, in the beginning it’s important to stick with the proven tactics and the ones we’ve covered are definitely proven traffic generation tactics.

In the next chapter we’ll take a look at planning to drive traffic to your website and how you’re going to integrate some of these traffic generation tactics together into a comprehensive strategy that will help you achieve your goals. OF course, first you have to set traffic goals.

If you already have a website and have some traffic coming to it, then it may be easier for you to create traffic goals because you have a starting point. If you are in the beginning phases of launching a website, creating traffic goals may take some time. You may want to research your competition and create smaller goals that help you reach a long-term goal of beating your competition’s traffic.

But we’re getting ahead of ourselves here.

It’s important, in the beginning, to focus on one or two primary traffic generation tactics. Focused attention means you’ll be able to put 100% of yourself into each tactic and maximize it. If you try to manage too many traffic generation tactics, your attention may be too divided and each tactic won’t achieve its full potential.

On that note, it’s time for your first action step.